Olympians have a commitment and mindset that can teach us essential lessons for how we, as corporate citizenship professionals, must approach our work every day.
Read MorePatricia MacKenzie
Director of Marketing & CommunicationsTricia manages all marketing communication and digital strategies, increasing public understanding of the mission and strategic initiatives for the Boston College Center for Corporate Citizenship. She is passionate about a 360-approach to marketing and has a deep desire to never stop learning. Tricia has over 15 years of experience working for a variety of companies, both Fortune 500 and non-profit, including working with brands such as Bank of America, Liberty Mutual, and P&G on digital marketing strategy and execution. Follow her on Twitter @triciamackenzie.
Recent Posts by Author
Announcing the finalists of the 10th annual Corporate Citizenship Film Festival.
Read MoreMarlene Ibsen, Vice President of Community Relations at Travelers, shares the importance of effective strategy development during times of organizational change.
Read MoreProfile of the Professionals is a research project examining the roles, responsibilities, development, and compensation of corporate citizenship professionals.
Read MoreA growing number of companies are setting ambitious goals that aim to increase long-term sustainability including The Dow Chemical Company and DanoneWave.
Read MoreIt is vital for corporate citizenship professionals to take the time to cultivate an innovation collaborative.
Read MoreAt the International Corporate Citizenship Conference,companies will share how they have cultivated resilience by maintaining optimism about what is possible.
Read MoreJanuary's webinar will explore how resilient businesses build and measure CSR policies to produce meaningful impacts both at the company and community level.
Read MoreAs a leading financial services company, TD has a unique understanding of the value that can be derived from environmental sustainability investments.
Read MoreCorporate giving was instrumental in the most successful day in the history of the charity movement, exemplified by companies leading the way in CSR.
Read MoreServing on a nonprofit board is more than a high-impact way for executives to perform community service— it also provides benefits to the executive’s company.
Read More#GivingTuesday is a focused opportunity for companies to engage employees, community partners, and customers in an effort to champion a philanthropic cause.
Read MoreRenowned brands discuss how to create, implement, and grow corporate citizenship initiatives designed to have a direct positive impact on reputation.
Read MoreCompanies with strong corporate citizenship have stronger, more resilient reputations, and consumers are less likely to assume the worst if the firm missteps.
Read MoreIn the new issue of The Corporate Citizen, you'll read about leading companies who have moved beyond better to create first-in-class programs.
Read MoreHumana's ambitious goal for impact measurement is built on a commitment to improving the health & wellness of Humana’s communities by 20 percent by 2020.
Read MoreKohler's bold plan to reduce its global environmental footprint to net-zero by 2035 is being powered by its associates' passion for sustainable design.
Read MoreLearn how to bolster financials, improve reputation, and increase customer loyalty by using the leading sustainability reporting frameworks.
Read MoreAn excerpt from The Executive’s Guide to 21st Century Corporate Citizenship outlining the importance of aligning CSR efforts with your business purpose.
Read MoreAimia's data philanthropy program uses the company's knowledge, expertise, and resources to enable nonprofits through the intelligent use of data.
Read More