RESEARCH BRIEF - Consumers are more likely to purchase from companies who partner with organizations with missions that align closely with a company’s business purpose, rather than those who directly affect its operations or make use of its products.
Read MoreCSR Research: Corporate Community Involvement
Select nonprofit partners carefully when developing cause-marketing campaigns to increase engagement
RESEARCH BRIEF - When requesting donations for cause marketing campaigns, the tone of the ask can boost donor participation by up to 33 percent or more depending on the social cause and dollars donated by up to 25 percent.
Read MoreRESEARCH BRIEF - Evidence from the banking industry suggests that smaller firms that are locally owned and managed react differently to fluctuations in financial performance than large firms with a more extensive geographic reach.
Read MoreWhen customers or employees feel a personal connection to a cause or organization, they are more likely to engage in pro-social behaviors such as volunteering and donation efforts.
Read MoreRESEARCH BRIEF - People who volunteer regularly have better health and well-being outcomes compared to those who do not volunteer.
Read MoreRESEARCH BRIEF - When used in a cause marketing setting, price promotions, such as discounts and offers for more of the same product for free increase donations.
Read MoreRESEARCH BRIEF - Communication strategies surrounding corporate citizenship efforts should be commensurate with actual corporate citizenship activities.
Read MoreRESEARCH BRIEF - Researchers examined survey responses from 242 nonprofit organizations that received funding from foundations. They analyzed how non-monetary factors in the grantee-grantor relationship are linked to...
Read MoreRESEARCH BRIEF - To explore how a greater number of donors might be induced to give money, researchers conducted a series of seven studies with nearly 2,800 participants...
Read MoreRESEARCH BRIEF - Researchers examined how varying the way in which donations are solicited (e.g., requesting a specific amount vs. requesting an open-ended donation) affects donation amount and total number of donations.
Read MoreRESEARCH BRIEF - Engaging in corporate philanthropy increases consumer purchase intention and participation in corporate philanthropic activities.
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