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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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ResearchBrief_1483653945_144

Increase employee giving through matching gifts and competition

RESEARCH BRIEF - To increase donations to corporate giving campaigns, companies should integrate matching gifts programs and group competition. Individuals gave in greater amounts when matching gifts were offered, and gave even more when engaged in group competition.

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Promoting your purpose: How CSR awareness encourages employee engagement

RESEARCH BRIEF - Employees who recognize how their company adds value for customers and communities to improve the lives of others are more likely to be influenced positively by their companies’ corporate citizenship efforts. Those working to communicate corporate citizenship internally should ensure that language provides context for how every role in the company advances its foundational purpose.

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Following financial misconduct, nonprofit board service can help improve corporate reputation

RESEARCH BRIEF - Following financial misconduct, executives are likely to forge new ties with foundation boards, which results in more positive media attention.

ResearchBrief_1483653945_144

Increasing gender diversity on boards and executive teams

RESEARCH BRIEF - Adding women to the board leads to more women at the executive level, and vice versa.

ResearchBrief_1483653945_144

Policies to increase work-life balance programs for employees can increase customer satisfaction

RESEARCH BRIEF - Work-life support practices (work schedule flexibility, remote work, dependent care, etc.) improve employee engagement and increase customer satisfaction.

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Retain employees by investing in internal CSR efforts

RESEARCH BRIEF - With the estimated costs of employee turnover estimated to be up to five times the annual salary of the employee, reducing turnover is a significant opportunity for many companies.

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Gender diversity benchmarking may limit company success

RESEARCH BRIEF - Researchers sought to determine if companies are more likely to increase their gender diversity when they are subject to greater scrutiny—and whether those efforts met or exceeded the efforts of their peers.

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Hiring a Head of CSR? Women and experienced CSR professionals have a greater positive financial impact on performance

RESEARCH BRIEF - Researchers examined how CSR leadership appointments impact corporate financial performance—specifically return on assets (ROA), sales over total assets (SOA), and sales growth—and whether gender and/or CSR experience affects this relationship.

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