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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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Corporate citizenship improvements result in lower risk ratings

RESEARCH BRIEF - Long-term debt markets reward increases in corporate citizenship with lower risk ratings and lower costs of capital.

ResearchBrief_1483653945_144

Corporate wellness programs benefit all involved—including the company

RESEARCH BRIEF - Corporate wellness programs are widely used and can benefit employees across the health spectrum. Employee participation in these programs can improve productivity and ultimately the bottom line.

ResearchBrief_1483653945_144

The key to making corporate citizenship deliver shareholder value? A long-term perspective.

RESEARCH BRIEF - When seeking to improve financial performance through corporate citizenship, a long-term perspective is vital. When firms attract long-term investors and invest in corporate citizenship, stock valuations increase by nearly 5 percent.

ResearchBrief_1483653945_144

Increase efficiency and consumer demand by improving environmental management

RESEARCH BRIEF - Firms that reduce their environmental impacts—through lower carbon emissions and formal environmental management systems—increase consumer demand and productivity.

ResearchBrief_1483653945_144

When leaders engage with professional networks, environmental performance improves

RESEARCH BRIEF - Firms working to improve their environmental sustainability should encourage leaders to rely on data and engage with professional networks.

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Tie quantitative corporate citizenship targets to executive compensation to improve performance

RESEARCH BRIEF - Those companies that set corporate citizenship targets in executive compensation should evaluate and, if necessary, revise said targets to ensure that they are measurable, as only the use of quantitative corporate citizenship targets in executive compensation leads to stronger corporate citizenship performance.

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Want to retain your diverse workforce? Focus on pay equity and invest in inclusion

RESEARCH BRIEF - Professionals of color are much more likely to leave their employer if they believe they are being paid unfairly or working in a poor diversity climate.

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Tailor your corporate citizenship messaging to the values of your audience for the best results

RESEARCH BRIEF - Consumers are more likely to support companies that communicate corporate citizenship in a manner that aligns with their cultures’ value systems.

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