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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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Marketing strategy that includes multiple stakeholder interests leads to financial results

RESEARCH BRIEF - Across most firm types, a marketing approach that pursues a broader spectrum of stakeholders may lead to better financial results.


Incorporating corporate citizenship into executive compensation leads to improved financial, social, and environmental performance

RESEARCH BRIEF - The adoption of corporate citizenship-based incentives for executives result in an increase in firm value and green innovation, improvement in social and environmental performance, and a decrease in emissions.


Setting an example: Leaders influence the ethical behavior of employees

RESEARCH BRIEF - Supervisors’ actions influence their subordinates’ ethical behaviors when subordinates believe their supervisor is willing to both talk the talk and walk the walk.


Inclusion and diversity programs increase engagement among underrepresented employees

RESEARCH BRIEF - Implementing human resources (HR) programs and policies in the workplace that emphasize a company’s commitment to diversity and inclusion can increase underrepresented employees’ engagement.


Product type and sequence matters in point of sale campaigns

RESEARCH BRIEF - In cause marketing and other corporate giving campaigns, consumers are more likely to donate more money to a nonprofit partner after considering the purchase of an indulgence product.


Cross-sector agreements regarding performance targets lead to improved environmental performance

RESEARCH BRIEF - The development of performance targets improves the environmental performance rates of cross-sector partnerships.


LGBTQ-supportive policies lead to improved firm performance

RESEARCH BRIEF - The implementation of LGBTQ-supportive policies is positively associated with firm performance.


Corporate social responsibility reduces the risks of high leverage

RESEARCH BRIEF - Investing in corporate citizenship may provide a risk management benefit to highly leveraged firms, as positive citizenship behavior reduces the costs of debt and reduces potential opportunity cost by helping to maintain customer trust that can lead to sales growth.


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