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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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Which stakeholders influence the adoption of environmental strategies?

RESEARCH BRIEF - Company size influences the impact of stakeholder pressure in the development of corporate environmental strategies.


Ad strategies that increase purchase intent for purpose-driven products

RESEARCH BRIEF - In advertisements for socially and environmentally conscious products, strategic messaging and presentation—such as message framing and the ad’s color—can enhance consumers’ intent to purchase.


Aligning CSR to core business capabilities and operating context can improve financial performance, especially in hard times

RESEARCH BRIEF - Strategic alignment between a company’s core business and the type of corporate citizenship it engages in—community or environment—is more likely to benefit the financial bottom line, particularly during economic crises.


Risky executive compensation incentives discourage corporate citizenship

RESEARCH BRIEF - Firms that remove executive compensation at risk—such as equity-based incentives—are less likely to perform poorly on corporate citizenship. Firms that behave less responsibly also have a higher risk of stock price volatility.


The effectiveness of United Nations Global Compact (UNGC) participation depends on the type of firm ownership

RESEARCH BRIEF - Research suggests that private firms significantly reduce their number of negative environmental, social, or governance (ESG) incidents after signing onto the United Nations Global Compact (UNGC).


In economic recession, companies maintain corporate citizenship investments

RESEARCH BRIEF - Evidence suggests that firms maintain their overall corporate citizenship investments during financial crises, however the mix of investments may shift.


Does gender diversity influence firm performance? Depends on your context

RESEARCH BRIEF - Societal norms around gender diversity in a company’s industry, country, and regulatory environment shape how gender diversity affects firm performance.


The details in environmental product labeling that may increase likelihood of purchase

RESEARCH BRIEF - Customers are more likely to purchase sustainably marketed products when labeling includes traceability information.


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