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CSR Research: Corporate Community Involvement

ResearchBrief_1483653945_144

Volunteering boosts future pay for women

Volunteering can be its own reward. Researchers suggest that for women it can have long-term financial benefits as well.

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ResearchBrief_1483653945_144

When planning corporate giving efforts, firms look to their peers

When firms are determining their corporate giving efforts, they are influenced by their peers.

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ResearchBrief_1483653945_144

After the disaster: How media attention affects the financial benefits of corporate disaster relief

Corporate disaster relief efforts that are prompt, make use of in-kind donations, and partner with an NGO result in greater media attention, which has positive short-term financial benefits.

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ResearchBrief_1483653945_144

Consider employee perceptions when communicating volunteer work

Companies should ensure they are communicating their commitment to employee volunteer causes internally.

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ResearchBrief_1483653945_144

Community characteristics and the effectiveness of nonprofits to reduce income inequality

To help nonprofits focused on economic wellbeing succeed, corporate funders must understand the context in which the nonprofit operates and competes for capital.

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ResearchBrief_1483653945_144

Keep messaging similar to your consumer make-up

To generate the greatest response to cause-related marketing, companies should highlight the similarities between the consumer and donation recipient.

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ResearchBrief_1483653945_144

Donating after a disaster: Cause is the key to consumer response

RESEARCH BRIEF - Consumer perceptions of corporate disaster relief vary based on the cause of the disaster.

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ResearchBrief_1483653945_144

Personalize requests for charitable donations to maximize participation and donation amounts

RESEARCH BRIEF - Following natural disasters, people are most likely to respond to solicitations for charitable donations when the communication acknowledges their donation history and/or is issued by a local organization (or local chapter of a national organization).

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ResearchBrief_1483653945_144

Increase consumer engagement with cause marketing through discounts and donations

RESEARCH BRIEF - Companies should make sure to tailor their cause marketing campaigns to balance discount and donation levels to maximize participation and reach campaign goals.

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ResearchBrief_1483653945_144

Increase employee giving through matching gifts and competition

RESEARCH BRIEF - To increase donations to corporate giving campaigns, companies should integrate matching gifts programs and group competition. Individuals gave in greater amounts when matching gifts were offered, and gave even more when engaged in group competition.

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ResearchBrief_1483653945_144

Time or money? When giving to charities, individuals prefer to donate their time

RESEARCH BRIEF - Individuals show a strong preference to donate their time rather than money to charities, which provides support that giving time provides a greater ‘warm glow’ than giving money.

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ResearchBrief_1483653945_144

Cross-border giving of corporate foundations

RESEARCH BRIEF - Trends reveal that corporate foundations are more likely to give to countries where they have employees, consumers, and/or suppliers. In regions with weak governance processes, corporate foundations are more likely to give through intermediaries to ensure proper stewardship of their gifts.

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