Corporate Citizenship Impact Measurement and Evaluation | ONLINE
Complete your Certificate in Corporate Citizenship Practice online with our reduced pricing options. See below for more details.
Determine the right metrics for maximum impact.
Corporate citizenship teams that identify, collect, and analyze program metrics are in a better position to demonstrate how they are creating change in their business and community. Do you know what type of impact your CSR and sustainability are having? This interactive course provides the skills, knowledge, and tools to build an effective measurement program that can help you increase the effectiveness of your programs and quantify the value that corporate citizenship programs bring to the community and to your business.
In this course, you will learn:
- How to determine goals, objectives, and outcomes.
- How to select appropriate metrics and indicators.
- How to develop a plan to analyze measurement data, communicate results, and set a process for continual program improvement.
- How to decide among various tools and techniques for conducting evaluations, for both qualitative and quantitative measures.
- Ways to apply frameworks to illustrate the social, environmental, and business benefits of your corporate citizenship programs.
COURSE STRUCTURE
Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.
Module 1: Measurement Context
- What does measurement mean from a corporate citizenship perspective
- Activity: Understand your measurement context
Module 2: A Framework for Measurement: Logic Model
- Introduce a tool for setting a vision and measuring results of corporate citizenship efforts
- Activity: A framework for measurement
Module 3: Goals and Objectives
- Understand the importance of setting goals and clarifying the purpose of your measurement
- Activity: Set specific goals and objectives
Module 4: Impact, Outcomes, and Outputs
- Learn the differences between the ultimate impact and the outcomes and outputs of your efforts
- Activity: Determine impact, outcomes, and outputs
Module 5: Indicators, Methods, and Tools
- Learn about the corporate citizenship measurement tools, methods, and indicators at your disposal
- Activity: Selecting the right indicators, methods, and tools
Module 6: Resources and Activities
- Further explore the logic model by assessing available resources and activities
- Activity: Determine the right activities and resources to put into the process
Module 7: Evaluating Programs
- Take a program-specific look at evaluation methods
- Activity: Evaluating your existing programs
Module 8: Creating Business and Social Value: Employees and Suppliers
- Explore value-creation pathways for employees and suppliers
- Activity: Draft value creation paths for your company
Module 9: Creating Business and Social Value: Customers, Investors, and Government
- Introduce three additional value creation pathways and how to use measurement methods to understand reputational risks
- Activity: Apply the learning to your own company
Module 10: Calculating ROI
- Learn how to calculate a return on investment for corporate citizenship programs
- Activity: Proving ROI for your programs
This course is for:
This program is recommended for corporate citizenship professionals who are in the process of designing or revamping a corporate citizenship program or those responsible for managing a program. This course is also helpful for those responsible for communicating or reporting on their company’s corporate citizenship efforts.
Professional credentials earned:
- 5 certificate units toward a Certificate in Corporate Citizenship Practice (Required Course)
- 5 certificate units toward a Certificate in Sustainability Reporting (Required Course)
- Digital Recognition of Course Completion to display on your social media platforms or personal website.
Tuition
- Member: $2130.00
- Non-Member: $2900.00
This pricing model excludes our Brand and Reputation, CDP Reporting, Integrated Reporting, and Supply Chain courses. If you would like to take these courses as part of the multi-course option, please contact us at ccc@bc.edu.