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Measurement and Evaluation | ONLINE

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Determine the right metrics for maximum impact.

Corporate citizenship teams that identify, collect, and analyze program metrics are in a better position to demonstrate how they are creating change in their business and community. Do you know what type of impact your CSR and sustainability are having? This interactive course provides the skills, knowledge, and tools to build an effective measurement program that can help you increase the effectiveness of your programs and quantify the value that corporate citizenship programs bring to the community and to your business.

In this course, you will learn:

  • How to determine goals, objectives, and outcomes.
  • How to select appropriate metrics and indicators.
  • How to develop a plan to analyze measurement data, communicate results, and set a process for continual program improvement.
  • How to decide among various tools and techniques for conducting evaluations, for both qualitative and quantitative measures.
  • Ways to apply frameworks to illustrate the social, environmental, and business benefits of your corporate citizenship programs.

COURSE STRUCTURE

Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.

Module 1: Measurement Context

  • What does measurement mean from a corporate citizenship perspective
  • Activity: Understand your measurement context

Module 2: A Framework for Measurement: Logic Model

  • Introduce a tool for setting a vision and measuring results of corporate citizenship efforts
  • Activity: A framework for measurement

Module 3: Goals and Objectives

  • Understand the importance of setting goals and clarifying the purpose of your measurement
  • Activity: Set specific goals and objectives

Module 4: Impact, Outcomes, and Outputs

  • Learn the differences between the ultimate impact and the outcomes and outputs of your efforts
  • Activity: Determine impact, outcomes, and outputs

Module 5: Indicators, Methods, and Tools

  • Learn about the corporate citizenship measurement tools, methods, and indicators at your disposal
  • Activity: Selecting the right indicators, methods, and tools

Module 6: Resources and Activities

  • Further explore the logic model by assessing available resources and activities 
  • Activity: Determine the right activities and resources to put into the process

Module 7: Evaluating Programs

  • Take a program-specific look at evaluation methods
  • Activity: Evaluating your existing programs

Module 8: Creating Business and Social Value: Employees and Suppliers

  • Explore value-creation pathways for employees and suppliers
  • Activity: Draft value creation paths for your company

Module 9: Creating Business and Social Value: Customers, Investors, and Government

  • Introduce three additional value creation pathways and how to use measurement methods to understand reputational risks
  • Activity: Apply the learning to your own company

Module 10: Calculating ROI

  • Learn how to calculate a return on investment for corporate citizenship programs
  • Activity: Proving ROI for your programs

This course is for:

This program is recommended for corporate citizenship professionals who are in the process of designing or revamping a corporate citizenship program or those responsible for managing a program. This course is also helpful for those responsible for communicating or reporting on their company’s corporate citizenship efforts.

Professional credentials earned:

Tuition

  • Member: $2130.00
  • Non-Member: $2900.00

Start this Course Today!

Start anytime, finish on your schedule Enroll Now

OUR EXECUTIVE EDUCATION GOAL

All executive education courses with the Boston College Center for Corporate Citizenship are taught by CSR experts from a variety of backgrounds, informed by over 30 years of constantly updated research, trends, and insights. Now, with online courses, you can gain the same corporate citizenship knowledge and tools on your own, without leaving your office.

As in all of our executive education programs, our goal is to help you know more so that you can use the assets of your business to do more and achieve more with your corporate citizenship programs—accelerating the business value you create for your company and the social value you create for us all.