Fundamentals of Employee Volunteer Programs | ONLINE
Complete your Certificate in Corporate Citizenship Practice online with our reduced pricing options. See below for more details.
Set up your community involvement strategy for success.
Today’s employee volunteer programs—whether they are traditional, skills-based, or pro bono—provide opportunities to develop skills, network with other employees, and reinforce personal and company values. Does your program maximize value on all three of these dimensions? This course will give you the tools to create or continuously improve volunteer programs that are highly recognizable, valued programs that help build better partnerships, deepen engagement among employees, and contribute to the company’s visibility and reputation.
In this course, you will learn:
- To develop a program that provides value to your employees, your community, and your business.
- To make the most of your corporate citizenship budget dollars by leveraging volunteers and establishing ambassador networks.
- To understand the factors motivating others to support and participate in your programs in greater numbers.
- To design communications reinforcing reputation, employee retention, and other business relationship goals.
- How to set and achieve participation goals.
- How to measure progress and performance.
COURSE STRUCTURE
Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.
Module 1: Introduction and Volunteering Overview
- Outline of the course and introduction of relevant statistics and research related to volunteering
- Activity: Analyze your company’s employee volunteer portfolio
Module 2: The Vision for your Volunteer Program
- Introduction and overview of having a vision for your employee volunteer program
- Activity: Assess your company’s performance and culture around employee volunteering
Module 3: Strategy
- Developing an effective employee volunteer program strategy
- Activity: Evaluate a healthcare company in regards to its competition
Module 4: Structure
- Importance of ensuring that there are the proper structures in place to support an employee volunteer program
- Activity: Discussion of your company’s leadership and conducting a gap analysis
Module 5: People
- How to properly utilize, motivate and recruit the right people for the right employee volunteer opportunities
- Activity: Design strategies to address roadblocks
Module 6: Rewards
- How to utilize an effective reward system as a means to motivate employee volunteerism
- Activity: Create a benefits and values map for your program and motivate and reward participation
Module 7: Processes and Systems
- How to use processes and systems to identify company competencies and issues to address
- Activity: Conduct a SWOT analysis of your own company and apply competencies and issues to a case study
Module 8: Evaluate Success
- How to evaluate the success of a volunteer program
- Activity: Capturing reporting metrics
Module 9: Communication
- The importance of and how to have effective internal and external communication in an employee volunteer program
- Activity: Crafting effective communication regarding your employee volunteer program
Module 10: Communicate Success
- Tying it all together to provide a cohesive internal and external communications message
- Activity: Case study using the Star Model
This course is for:
This program is recommended for corporate citizenship professionals responsible for the design, development, and execution of employee volunteer programs as well as corporate citizenship professionals seeking to rejuvenate an existing employee volunteer program.
Professional credentials earned:
- 5 certificate units toward a Certificate in Corporate Citizenship Practice (Elective Course)
- Digital Recognition of Course Completion to display on your social media platforms or personal website.
Tuition
- Member: $2130.00
- Non-Member: $2900.00
This pricing model excludes our Brand and Reputation, CDP Reporting, Integrated Reporting, and Supply Chain courses. If you would like to take these courses as part of the multi-course option, please contact us at ccc@bc.edu.