Skip to main content

Deepen Employee Engagement with Corporate Citizenship | ONLINE

volunteering-housing-employee-community-involvement-168359123

Build an engaged culture—so employees love working for you.

By engaging employees in corporate citizenship, your company can derive a variety of benefits, including: greater productivity, improved reputation, increased employee retention, and lower cost of recruiting. A recent Gallup study found that 70 percent of U.S. employees are disengaged at work (87 percent of workers globally), and estimates that actively disengaged employees cost U.S. businesses $450–$550 billion per year in productivity losses. Corporate citizenship initiatives, especially volunteer and giving programs, have the potential to increase engagement. This course explores strategies, tools, and leading practices for designing your corporate citizenship with the objective of improving employee engagement.

In this course, you will learn:

  • The business value of employee engagement.
  • How corporate citizenship efforts encourage employee engagement.
  • Strategies for creating and deepening engagement.
  • Engagement tactics to connect with senior leadership, managers, and employees.
  • Tools for rewarding employee participation in corporate citizenship programs and measuring engagement.

COURSE STRUCTURE

Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.

Module 1: Basics of Employee Engagement

  • Introduction to employee engagement current state and research
  • Activity: Reflect on current engagement, observable behaviors, and brainstorm ways to improve

Module 2: Vision and Planning for Success

  • Create a big picture vision for success in employee engagement
  • Activity: Create your 2020 headlines

Module 3: Your Employee Engagement Plan

  • Explore company examples and ideas to build your employee engagement plan
  • Activity: Draft an employee engagement map

Module 4: Culture of Engagement

  • “Diagnose” your current corporate culture and determine how to best support increased engagement within that culture
  • Activity: Diagnose your corporate culture

Module 5: Functional, Social, and Emotional Jobs to be Done

  • Provide ideas about motivation and how to address individuals in your company
  • Activity: Identify the value of programs for different employee segments

Module 6: Motivation and Rewards

  • Explore the development and motivation of employees
  • Activity: Discuss employee motivation and identify the benefits and values they provide so you can reward participation

Module 7: Communicate with Employees

  • Spend time planning and developing your employee engagement messages
  • Activity: Address hard to reach employees, apply principles of persuasion, and identify sticky messages

Module 8: Ambassadors and Networks

  • Learn how change happens and how ambassadors can help you create a more engaged workforce
  • Activity: Reflect on change and create a network diagram

Module 9: Metrics & Measurement

  • How to measure progress towards an engaged workforce
  • Activity: Measure your engagement

Module 10: Final Engagement Map

  • Update your employee engagement map and plan your next steps
  • Activity: Edit your engagement map and plan for success

This course is for:

This program is recommended for HR professionals responsible for measuring and improving engagement; those wanting to increase participation in community involvement programs; those seeking to get higher employee engagement numbers; corporate citizenship professionals responsible for employee volunteer programs, Green Teams, and/or communicating with employees; corporate citizenship professionals developing or refreshing their company’s CSR strategy; and other professionals engaging with employees in the design, development, and evaluation of corporate citizenship programs..

Professional credentials earned:

Tuition

  • Member: $1710.00
  • Non-Member: $2050.00

Start this Course Today!

Online courses are on-demand—begin at any time. Enroll Now

OUR EXECUTIVE EDUCATION GOAL

All executive education courses with the Boston College Center for Corporate Citizenship are taught by CSR experts from a variety of backgrounds, informed by over 30 years of constantly updated research, trends, and insights. Now, with online courses, you can gain the same corporate citizenship knowledge and tools on your own, without leaving your office.

As in all of our executive education programs, our goal is to help you know more so that you can use the assets of your business to do more and achieve more with your corporate citizenship programs—accelerating the business value you create for your company and the social value you create for us all.