Deepen Employee Engagement with Corporate Citizenship | ONLINE
Complete your Certificate in Corporate Citizenship Practice online with our reduced pricing options. See below for more details.
Build an engaged culture—so employees love working for you.
By engaging employees in corporate citizenship, your company can derive a variety of benefits, including: greater productivity, improved reputation, increased employee retention, and lower cost of recruiting. A recent Gallup study found that 70 percent of U.S. employees are disengaged at work (87 percent of workers globally), and estimates that actively disengaged employees cost U.S. businesses $450–$550 billion per year in productivity losses. Corporate citizenship initiatives, especially volunteer and giving programs, have the potential to increase engagement. This course explores strategies, tools, and leading practices for designing your corporate citizenship with the objective of improving employee engagement.
In this course, you will learn:
- The business value of employee engagement.
- How corporate citizenship efforts encourage employee engagement.
- Strategies for creating and deepening engagement.
- Engagement tactics to connect with senior leadership, managers, and employees.
- Tools for rewarding employee participation in corporate citizenship programs and measuring engagement.
COURSE STRUCTURE
Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.
Module 1: Basics of Employee Engagement
- Introduction to employee engagement current state and research
- Activity: Reflect on current engagement, observable behaviors, and brainstorm ways to improve
Module 2: Vision and Planning for Success
- Create a big picture vision for success in employee engagement
- Activity: Create your 2020 headlines
Module 3: Your Employee Engagement Plan
- Explore company examples and ideas to build your employee engagement plan
- Activity: Draft an employee engagement map
Module 4: Culture of Engagement
- “Diagnose” your current corporate culture and determine how to best support increased engagement within that culture
- Activity: Diagnose your corporate culture
Module 5: Functional, Social, and Emotional Jobs to be Done
- Provide ideas about motivation and how to address individuals in your company
- Activity: Identify the value of programs for different employee segments
Module 6: Motivation and Rewards
- Explore the development and motivation of employees
- Activity: Discuss employee motivation and identify the benefits and values they provide so you can reward participation
Module 7: Communicate with Employees
- Spend time planning and developing your employee engagement messages
- Activity: Address hard to reach employees, apply principles of persuasion, and identify sticky messages
Module 8: Ambassadors and Networks
- Learn how change happens and how ambassadors can help you create a more engaged workforce
- Activity: Reflect on change and create a network diagram
Module 9: Metrics & Measurement
- How to measure progress towards an engaged workforce
- Activity: Measure your engagement
Module 10: Final Engagement Map
- Update your employee engagement map and plan your next steps
- Activity: Edit your engagement map and plan for success
This course is for:
This program is recommended for HR professionals responsible for measuring and improving engagement; those wanting to increase participation in community involvement programs; those seeking to get higher employee engagement numbers; corporate citizenship professionals responsible for employee volunteer programs, Green Teams, and/or communicating with employees; corporate citizenship professionals developing or refreshing their company’s CSR strategy; and other professionals engaging with employees in the design, development, and evaluation of corporate citizenship programs..
Professional credentials earned:
- 5 certificate units toward a Certificate in Corporate Citizenship Practice (Elective Course)
- Digital Recognition of Course Completion to display on your social media platforms or personal website.
Tuition
- Member: $2130.00
- Non-Member: $2900.00
This pricing model excludes our Brand and Reputation, CDP Reporting, Integrated Reporting, and Supply Chain courses. If you would like to take these courses as part of the multi-course option, please contact us at ccc@bc.edu.