JAN 17-18, 2018 - Enroll by NOV 17 and SAVE $250 - This course will move beyond measuring outcomes and impacts to explore methods to capture the value created for both the company and the community.Enroll Now
Advanced Corporate Citizenship Measurement
Corporate citizenship professionals are called upon to justify initiatives by measuring the return on corporate citizenship program investments. This course will review processes to measure the outcomes and impacts of corporate citizenship and move beyond that to explore methods to capture the value created for both the company and the community.
Join us and learn:
» How to determine business and social outcomes and their respective impacts and performance indicators.
» To set goals for impact and use the Logic Model to plan for the cost of those outcomes.
» To establish expectations for partners on why, how, and what to measure.
» To use the Logic Model to construct and achieve a "theory of change."
» How to calculate ROI and when to apply it to corporate citizenship projects.
» To present and utilize assessment data for program improvement and decision-making
This course is for:
Corporate citizenship professionals seeking to improve their knowledge of and ability to measure and evaluate existing programs. Content will be taught at an intermediate level.
Is your company a member? Corporate members SAVE an average of 20% on Executive Education offerings.
Suggested prior knowledge and skills:
Completion of a Center course including Measurement and Evaluation, Corporate Citizenship Strategy, or Corporate Citizenship Communications. Participants should be familiar with the Logic Model and theories of change.
Professional credentials earned:
4 certificate units toward a Certificate in Corporate Citizenship Practice. This is an elective course for a Certificate in Corporate Citizenship Practice.