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Corporate Citizenship Communications

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In a crowded communication landscape, how can you make sure your corporate citizenship messages cut through the clutter? Whether you are trying to increase awareness of programs among employees and potential volunteers, or developing an external campaign that calls customers or others to action, all corporate citizenship professionals need to craft persuasive, compelling messages.

Course Offerings

Online
On-Demand

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TUITION
Member: $2130.00
Non-member: $2900.00

You can start this course TODAY.

Accelerated Certificate Summit: Fall 2020

Take this course as part of an accelerated program to earn your Certificate in Corporate Citizenship Practice, combining the best aspects of self-paced online courses, live learning, and networking opportunities.

Certificate in Corporate Citizenship Practice

This is a required course to earn your Certificate in Corporate Citizenship Practice, which can help you develop in-depth knowledge, practical skills, and useful tools to implement innovative corporate citizenship programs.

Join us and learn:

» How to align your company's corporate citizenship message to your company’s brand and marketing messages.

» How to customize communications to engage different audiences and still maintain a cohesive message to build awareness of your company’s corporate citizenship while reinforcing corporate messages and brand.

» How to apply scientifically proven principles of psychology to improve the "stickiness" of your message and to increase the likelihood that your audience will respond to your call to action.

» Tools to increase employee participation in corporate citizenship programs and measure engagement.

 

This course is for:

This program is designed for corporate citizenship professionals seeking to improve their internal and external communications and better coordinate with Communications, PR, and Marketing colleagues. This course is also helpful for Public Relations, Marketing, Communications or other roles that are responsible for the CSR/citizenship communications or those have direct contact with key company stakeholders. Content will be taught at a beginner level.

Is your company a member? Corporate members SAVE an average of 20% on Executive Education offerings.

 

Suggested prior knowledge and skills:

Completion of the course Corporate Citizenship 101.

 

Professional credentials earned:

5 certificate units toward either a Certificate in Corporate Citizenship Practice or a Certificate in Corporate Citizenship and Sustainability Reporting. This is a required course for those pursuing either a Certificate in Corporate Citizenship Practice or a Certificate in Corporate Citizenship and Sustainability Reporting.

 

Tuition

» Member: $2130.00

» Non-Member: $2900.00

 

Enroll early for discounted rates! See Upcoming Offerings above for deadlines per course.

WANT TO TAKE THIS COURSE?

Start the enrollment process here. ENROLL NOW

Related Bootcamps

Need to master a new skill? Short on time and budget? Bootcamps are 2.5-hour power sessions that include personalized expert instruction and interaction with corporate citizenship peers in a virtual classroom environment. Just $400/members and $500/non-members, with early bird discounts available! 

Bootcamp | Communicating Benefits: Creating the Case for Support BOOTCAMP - How can CSR professionals best position their programs to engage teammates, executives, and colleagues? This session will provide an easy-to-implement framework to support engagement efforts, enabling participants to leave the session with actionable next steps for increasing employee engagement in corporate citizenship programming.

Bootcamp | Corporate Citizenship and Change Management BOOTCAMP - Get your employees, senior leaders, and community partners on board. This session will guide participants through key change management processes, identifying the elements of a change management needed to generate sustained change and how to lead urgent and longer-term vision initiatives.

Bootcamp | Developing Effective Messages and Communicating Consistently BOOTCAMP - This session focuses on the fundamental principles of persuasion and influence, giving you clear science-based guidance and best practices for creating effective corporate citizenship messages. Participants will learn how to organize their message effectively and memorably, without using a script.

Bootcamp | International Action and Cooperation for Progress BOOTCAMP - In order to address complex global issues including climate change, human rights, and more, companies often turn to global frameworks and collaborations to accelerate progress. Join this session to learn more about the global landscape of ESG and the organizations and resources you can use as you plan your own company’s programs today.