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Corporate Citizenship Communications

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In a crowded communication landscape, how can you make sure your corporate citizenship messages cut through the clutter? Whether you are trying to increase awareness of programs among employees and potential volunteers, or developing an external campaign that calls customers or others to action, all corporate citizenship professionals need to craft persuasive, compelling messages.

Course Information

Online
On-Demand

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Take this self-paced course completely online, on your schedule.
TUITION
Member: $2130.00
Non-member: $2900.00

You can start this course TODAY.

FAQs about This Course and Others We Offer

Frequently-asked questions about executive education programs at the Boston College Center for Corporate Citizenship—on the course experience, enrollment, pricing, logistics, and more.

Start Working Toward a Professional Certificate in CSR

This is a required course for anyone looking to pursue a Certificate in Corporate Citizenship Practice. Earning a Certificate can help you develop in-depth knowledge, practical skills, and useful tools to implement innovative corporate citizenship programs.

Join us and learn:

» How to align your company's corporate citizenship message to your company’s brand and marketing messages.

» How to customize communications to engage different audiences and still maintain a cohesive message to build awareness of your company’s corporate citizenship while reinforcing corporate messages and brand.

» How to apply scientifically proven principles of psychology to improve the "stickiness" of your message and to increase the likelihood that your audience will respond to your call to action.

» Tools to increase employee participation in corporate citizenship programs and measure engagement.

 

This course is for:

This program is designed for corporate citizenship professionals seeking to improve their internal and external communications and better coordinate with Communications, PR, and Marketing colleagues. This course is also helpful for Public Relations, Marketing, Communications or other roles that are responsible for the CSR/citizenship communications or those have direct contact with key company stakeholders. Content will be taught at a beginner level.

Is your company a member? Corporate members SAVE an average of 20% on Executive Education offerings.

 

Suggested prior knowledge and skills:

Completion of the course Corporate Citizenship 101.

 

Professional credentials earned:

5 certificate units toward either a Certificate in Corporate Citizenship Practice or a Certificate in Corporate Citizenship and Sustainability Reporting. This is a required course for those pursuing either a Certificate in Corporate Citizenship Practice or a Certificate in Corporate Citizenship and Sustainability Reporting.

 

Tuition

» Member: $2130.00

» Non-Member: $2900.00

WANT TO TAKE THIS COURSE?

Start the enrollment process here. ENROLL NOW