Corporate Citizenship Impact Measurement and Evaluation

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Corporate citizenship teams that identify, collect, and analyze performance metrics are in a better position to demonstrate how they are creating change in their business and community. Can you quantify the value of your CSR efforts? This interactive course will help you build an effective measurement program to do just that. You will also learn:

• How to determine goals, objectives, and outcomes.
• How to select appropriate metrics and indicators.
• How to develop a plan to analyze measurement data, communicate results, and set a process for continual program improvement.
• How to decide among various tools and techniques for conducting evaluations, for both qualitative and quantitative measures.
• Ways to apply frameworks to illustrate the social, environmental, and business benefits of your corporate citizenship programs.
• How to right-size your program for existing resources AND develop the case for more resources.

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Course Content: Preview the Specific Units or Modules Included in This Course

COURSE STRUCTURE

Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.

Module 1: Measurement Context

• Explore what measurement looks like from the perspective of corporate citizenship through best-in-class examples
• Activity: Reflect on the context of measurement in your corporate citizenship efforts

Module 2: A Framework for Measurement: Logic Model

• Introduction to elements of the logic model—a tool for measurement that you will use throughout the course
• Activity: Analyze examples of recent corporate citizenship initiatives through the lens of the logic model

Module 3: Goals and Objectives

• Identify the best practices to setting project goals and objectives for your company
• Activity: Reflect on your own goal setting and analyze a case study 

Module 4: Impact, Outcomes, and Outputs

• Dive deeper into the elements of the logic model, differentiating between outputs, outcomes, and impacts
• Activity: Create a logic model for a corporate citizenship project or program

Module 5: Indicators, Methods, and Tools

• Learn about methods of data gathering—including surveys, interviews, and focus groups—and dive deeper into creating indicators to measure your corporate citizenship programs and projects
• Activity: Review your logic model and describe indicators for impacts, outcomes, and outputs

Module 6: Resources and Activities

• Dive deeper into the elements of the logic model, differentiating between resources and activities
• Activity: Review your logic model and describe the program activities and resources  

Module 7: Evaluating Programs

• Describe considerations during the evaluation process and how to utilize the Importance-Performance Framework
• Activity: Use the Importance-Performance Template to rank your objectives

Module 8: Creating Business and Social Value: Employees and Suppliers

• Explore value-creation pathways for employees and suppliers
• Activity: Design a survey to measure engagement in your corporate citizenship programs

Module 9: Creating Business and Social Value: Customers, Investors, and Government

• Explore additional value creation pathways for customers, investors, and government
• Activity: Reflect on how your corporate citizenship programs create business and social value for your company

Module 10: Calculating ROI

• Define return on investment (ROI) and quantify the benefits of your corporate citizenship programs
• Activity: Generation a plan to measure ROI for your corporate citizenship programs

This course is recommended for:

This program is recommended for corporate citizenship professionals who are in the process of designing, reconfiguring, or evaluating a corporate citizenship program or those responsible for managing corporate citizenship programs. This course is also helpful for those responsible for communicating or reporting on the value of their company’s corporate citizenship initiatives.

Suggested prior knowledge and skills:

Nothing is required, but for those who are new to the field, we suggest first completing the course Corporate Citizenship 101.

Tuition

» Member: $2130.00

» Non-Member: $2900.00

Please note that course discounts may be available when you enroll in multiple courses at once, either idependently or as part of a Summit (in-person learning experience) registration. See the chart below. If you are considering take multiple courses, connect with our team to better understand your options.