RESEARCH BRIEF - A company that emphasizes performance without indicating expectations for culture in its corporate communications is more likely than firm that emphasizes long-term growth to have managers who may discriminate.
Major impact: assembly required
“The dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you’re willing to pay the price.” –Vince Lombardi
Companies succeed in corporate citizenship when they operate within the purview of their purpose and apply their unique strengths and capabilities to create financial, social, and environmental value. According to our forthcoming State of Corporate Citizenship 2020 research, executives report that they are more successful in achieving key business goals, such as reducing employee turnover and improving customer retention, when they integrate corporate citizenship into core business strategy.
Corporate citizenship professionals are challenged sometimes by a lack of authority to direct the efforts of people across their companies and communities to create sustainable, long-term change. I am continually impressed by what our members manage to accomplish with influence. Even when operating with limited numbers of staff and with limited resources, you leverage your networks to rally senior leadership, employees, customers, and local communities around the issues that matter most. Corporate citizenship professionals are often the connectors who hold together this broad array of stakeholders—and when you are at your most effective, your work helps accelerate business growth and social impact around the world.
You will find plenty of examples of great corporate citizenship in the 30th issue of the Corporate Citizen. Click through and read on to learn how companies are setting and communicating sustainability targets; how they are encouraging employees to build professional skills while volunteering; and how they are networking to enlist the talents of others to maximize their corporate citizenship efforts.
To learn how to amplify your impact even further, I invite you to join us in San Francisco for the 2020 International Corporate Citizenship Conference (March 30-April 1, 2020). More than 600 corporate citizenship professionals will convene to learn and share how they achieve global impact. See why community involvement and environmental sustainability professionals return to this event year after year. Attendees learn best practices, network in a unique corporate-only context, and gain tools to apply immediately to their corporate social responsibility work. Thank you for your continued work and we hope to see you at one of our upcoming events.
Related Content
RESEARCH BRIEF - Under certain conditions, the appointment of a corporate sustainability executive can positively impact a firm’s financial and operating performance.
RESEARCH BRIEF - When consumers perceive a company facing a reputational crisis to be acting in its own self-interest, they are more likely to have negative feelings toward the brand and recommend that others do not use its products.
RESEARCH BRIEF - The extent to which pressure from consumers and regulators impact environmental product and process innovations depends on the culture of the company.
REGULATORY RADAR - On January 6, 2020, the New Jersey Assembly’s Environment and Solid Waste and Appropriations Committees voted to pass legislation that establishes goals, initiatives, and programs to encourage and support use of plug-in electric vehicles (EVs).
REGULATORY RADAR - Across the United States, the minimum wage increased for 24 states and 48 cities at the start of 2020.
REGULATORY RADAR - The Hong Kong Stock Exchange has published conclusions to its ESG Reporting Guide consultation, based on a questionnaire seeking public views on strengthening ESG rules and publishing guidance materials on ESG and gender diversity.
REGULATORY RADAR - On January 6, 2020, the United States Environmental Protection Agency (EPA) signed an Advance Notice of Proposed Rule with the intention of enacting a rulemaking effort known as the Cleaner Trucks Initiative.