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  • 01/16/2024

Corporate Citizenship Communication

COURSE - Learn how to align your company's corporate citizenship communications with your ...

  • 06/01/2023

Brand and Reputation: Build Trust with Stakeholders

COURSE - Learn how corporate citizenship and CSR contributes to reputation and brand equit...

  • 05/25/2023

Cause Marketing and Corporate Citizenship

ISSUE BRIEF - Cause marketing campaigns raise proceeds for nonprofit causes, connect brand...

  • 06/28/2022

When buying products, customers consider how sustainability efforts align with business

RESEARCH BRIEF - Researchers surveyed nearly 550 consumers about how perception of a firm...

  • 05/25/2022

When can recognition awards for CSR performance make a difference to the bottom line?

RESEARCH BRIEF - Researchers studied more than 2,200 companies to analyze the effect of w...

  • 01/26/2022

CSR and financial performance: Different strategies for environmental and social activities

RESEARCH BRIEF - To reap financial benefits from socially focused activities, companies s...

  • 01/26/2022

CSR communication: Consumers assess companies based on what they say and do

RESEARCH BRIEF - Communication strategies surrounding corporate citizenship efforts shoul...

  • 11/22/2021

Customers care about supply chain disclosures

RESEARCH BRIEF - Supply chain traceability and monitoring matter to consumers

  • 11/22/2021

Wage inequality is bad for business in the long run

RESEARCH BRIEF - Companies that care about long-term profitability and customer satisfacti...

  • 10/26/2021

Storytelling improves consumer trust and engagement in corporate citizenship

RESEARCH BRIEF - Consumers are more engaged in and believing of corporate citizenship com...

  • 06/28/2021

CSR can improve consumers’ trust in a brand, making them more likely to purchase its products

Product appeals linked to CSR commitments can lead to higher levels of trust and increased...

  • 05/26/2021

The consumers most likely to punish companies for controversy—and how to win them back

Following a corporate social or environmental controversy, consumers who are less acceptin...