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Brand and Reputation: Build Trust with Stakeholders


Effective corporate citizenship strategy and programs support your company’s brand and reputation—vital assets that increase market value, attract and retain employees, bolster consumer loyalty, and mitigate risk. By aligning CSR efforts with business objectives and employing strategic communications, corporate citizenship professionals can create more business and social value and build the networks, resilience, and results that lead to a better brand.

Course Offerings



Member: $860.00
Non-member: $1025.00

You can start this course TODAY.

Join us and learn:

» How corporate citizenship contributes to brand equity.

» How brand equity contributes value to the corporate balance sheet.

» Strategies and tactics to build brand and reputation over time.

» How to sell programs internally in ways that reinforce the corporate brand and build corporate reputation.

» To match your corporate citizenship programs to desired brand and reputation attributes and outcomes.


This course is for:

Professionals wanting to maximize both the business and social value of corporate citizenship programs; those seeking to increase employee engagement numbers; corporate citizenship professionals developing or refreshing their company’s CSR strategy; and other professionals engaging with employees in the design, development, and evaluation of corporate citizenship programs.

Is your company a member? Corporate members SAVE an average of 20% on Executive Education offerings.


Suggested prior knowledge and skills:

Completion of a Center course including Corporate Citizenship Strategy or Corporate Citizenship Communications.


Professional credentials earned:

2 certificate units toward a Certificate in Corporate Citizenship Practice. This is an elective course for a Certificate in Corporate Citizenship Practice.



» Member: $860.00

» Non-Member: $1025.00


Enroll early for discounted rates! See Upcoming Offerings above for deadlines per course.


Start the enrollment process here. ENROLL NOW