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Customers care about supply chain disclosures

RESEARCH BRIEF - Supply chain traceability and monitoring matter to consumers

Wage inequality is bad for business in the long run

RESEARCH BRIEF - Companies that care about long-term profitability and customer satisfacti...

Storytelling improves consumer trust and engagement in corporate citizenship

RESEARCH BRIEF - Consumers are more engaged in and believing of corporate citizenship com...

Authenticity counts when launching sustainable products

RESEARCH BRIEF - Companies with an established reputation in corporate citizenship are mor...

How positive language can improve perceptions of corporate citizenship

RESEARCH BRIEF - Consumers judge corporate citizenship actions more favorably when they ar...

CSR can improve consumers’ trust in a brand, making them more likely to purchase its products

Product appeals linked to CSR commitments can lead to higher levels of trust and increased...

Corporate Citizenship Communications

COURSE - Learn how to align your company's corporate citizenship communications with your ...

Brand and Reputation: Build Trust with Stakeholders

COURSE - Learn how corporate citizenship and CSR contributes to reputation and brand equit...

The consumers most likely to punish companies for controversy—and how to win them back

Following a corporate social or environmental controversy, consumers who are less acceptin...

In cause marketing campaigns, inherent customer generosity is a prerequisite to increasing purchase intent

RESEARCH BRIEF - The more generous a person considers themselves to be—i.e., the degree to...

What makes the media more likely to cover unethical corporate behavior?

RESEARCH BRIEF - The media reports on corporate social irresponsibility events significant...

Pick a side: When is it beneficial for brands to advocate with consumers for social issues?

RESEARCH BRIEF - Taking a corporate stance on a polarizing issue can be a differentiator f...