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Financial empowerment: A holistic approach

Umpqua Bank’s unique approach to financial inclusion combines philanthropic engagement, li...

Corporate Citizenship Communications

COURSE - Learn how to align your company's corporate citizenship communications with your ...

Corporate Citizenship Communications | HYBRID COURSE

NOV 20, 2020 - HYBRID COURSE - ACCELERATED CERTIFICATE SUMMIT - This course is offered dur...

Corporate Citizenship Communications | HYBRID COURSE

NOV 19, 2020 - HYBRID COURSE - ACCELERATED CERTIFICATE SUMMIT - This course is offered dur...

Corporate Citizenship Communications | HYBRID COURSE

NOV 18, 2020 - HYBRID COURSE - ACCELERATED CERTIFICATE SUMMIT - This course is offered dur...

Brand and Reputation: Build Trust with Stakeholders

COURSE - Learn how corporate citizenship and CSR contributes to reputation and brand equit...

Ad strategies that increase purchase intent for purpose-driven products

RESEARCH BRIEF - In advertisements for socially and environmentally conscious products, st...

Trusting business to lead COVID-19 response

How much do people trust business to bring us through the COVID-19 pandemic? It depends on...

Brands Stand Out with Social Impact

THE CORPORATE CITIZEN | SPRING 2020: Major League Baseball and Umpqua Bank demonstrate bes...

Companies with a strong corporate citizenship reputation may avoid brand damage during crisis

RESEARCH BRIEF - When consumers perceive a company facing a reputational crisis to be acti...

Corporate apologies are more effective when made by an individual

RESEARCH BRIEF - When faced with a corporate reputational crisis, consumers are more likel...

Use social media to promote corporate citizenship? Try two-way communication

RESEARCH BRIEF - Brands may be missing the opportunity for two-way communication with cons...