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Corporate Citizenship Communications

COURSE - Learn how to align your company's corporate citizenship communications with your ...

Brand and Reputation: Build Trust with Stakeholders

COURSE - Learn how corporate citizenship and CSR contributes to reputation and brand equit...

The consumers most likely to punish companies for controversy—and how to win them back

Following a corporate social or environmental controversy, consumers who are less acceptin...

In cause marketing campaigns, inherent customer generosity is a prerequisite to increasing purchase intent

RESEARCH BRIEF - The more generous a person considers themselves to be—i.e., the degree to...

What makes the media more likely to cover unethical corporate behavior?

RESEARCH BRIEF - The media reports on corporate social irresponsibility events significant...

Pick a side: When is it beneficial for brands to advocate with consumers for social issues?

RESEARCH BRIEF - Taking a corporate stance on a polarizing issue can be a differentiator f...

Corporate citizenship can lead to customer satisfaction, trust, and loyalty

RESEARCH BRIEF - Companies that engage in economic, environmental, and cultural activities...

Communicating CSR—especially responsible business practices—can influence consumer purchase decisions

RESEARCH BRIEF - Consumers who learn about a brand’s environmental or social initiatives a...

Financial empowerment: A holistic approach

Umpqua Bank’s unique approach to financial inclusion combines philanthropic engagement, li...

Ad strategies that increase purchase intent for purpose-driven products

RESEARCH BRIEF - In advertisements for socially and environmentally conscious products, st...

Trusting business to lead COVID-19 response

How much do people trust business to bring us through the COVID-19 pandemic? It depends on...

Brands Stand Out with Social Impact

THE CORPORATE CITIZEN | SPRING 2020: Major League Baseball and Umpqua Bank demonstrate bes...