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Deepen Employee Engagement with Corporate Citizenship

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By engaging employees in corporate citizenship, your company can derive a variety of benefits, including: greater productivity, improved reputation, increased employee retention, and lower cost of recruiting. A recent Gallup study found that 70 percent of U.S. employees are disengaged at work (87 percent of workers globally), and estimates that actively disengaged employees cost U.S. businesses $450–$550 billion per year in productivity losses. Corporate citizenship initiatives, especially volunteer and giving programs, have the potential to increase engagement. This course explores strategies, tools, and leading practices for designing your corporate citizenship with the objective of improving employee engagement.

Course Offerings

Online
On-Demand

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TUITION
Member: $2130.00
Non-member: $2900.00

You can start this course TODAY.

Accelerated Certificate Summit: Fall 2020

Take this course as part of an accelerated program to earn your Certificate in Corporate Citizenship Practice, combining the best aspects of self-paced online courses, live learning, and networking opportunities.

Certificate in Corporate Citizenship Practice

This is an elective course to earn your Certificate in Corporate Citizenship Practice, which can help you develop in-depth knowledge, practical skills, and useful tools to implement innovative corporate citizenship programs.

Join us and learn:

> The business value of employee engagement.

> How corporate citizenship efforts encourage employee engagement.

> Strategies for creating and deepening engagement.

> Engagement tactics to connect with senior leadership, managers, and employees.

> Tools for rewarding employee participation in corporate citizenship programs and measuring engagement.

 

This course is for:

HR professionals responsible for measuring and improving engagement; those wanting to increase participation in community involvement programs; those seeking to get higher employee engagement numbers; corporate citizenship professionals responsible for employee volunteer programs, Green Teams, and/or communicating with employees; corporate citizenship professionals developing or refreshing their company’s CSR strategy; and other professionals engaging with employees in the design, development, and evaluation of corporate citizenship programs.

Is your company a member? Corporate members SAVE an average of 20% on Executive Education offerings.

 

Suggested prior knowledge and skills:

Completion of a Center course including Corporate Citizenship Strategy or Corporate Citizenship Communications.

 

Professional credentials earned:

5 certificate units toward a Certificate in Corporate Citizenship Practice and 1.2 Continuing Education Units (CEUs). This is an elective course for a Certificate in Corporate Citizenship Practice.

 

Tuition

  • Member: $2130.00
  • Non-Member: $2900.00

Enroll early for discounted rates! See Upcoming Offerings above for deadlines per course.

WANT TO TAKE THIS COURSE?

Start the enrollment process here. ENROLL NOW

Related Bootcamps

Need to master a new skill? Short on time and budget? Bootcamps are 2.5-hour power sessions that include personalized expert instruction and interaction with corporate citizenship peers in a virtual classroom environment. Just $400/members and $500/non-members, with early bird discounts available! 

Bootcamp | Communicating Benefits: Creating the Case for Support BOOTCAMP - How can CSR professionals best position their programs to engage teammates, executives, and colleagues? This session will provide an easy-to-implement framework to support engagement efforts, enabling participants to leave the session with actionable next steps for increasing employee engagement in corporate citizenship programming.

Bootcamp | Corporate Citizenship and Change Management BOOTCAMP - Get your employees, senior leaders, and community partners on board. This session will guide participants through key change management processes, identifying the elements of a change management needed to generate sustained change and how to lead urgent and longer-term vision initiatives.

Bootcamp | Developing Effective Messages and Communicating Consistently BOOTCAMP - This session focuses on the fundamental principles of persuasion and influence, giving you clear science-based guidance and best practices for creating effective corporate citizenship messages. Participants will learn how to organize their message effectively and memorably, without using a script.

Bootcamp | International Action and Cooperation for Progress BOOTCAMP - In order to address complex global issues including climate change, human rights, and more, companies often turn to global frameworks and collaborations to accelerate progress. Join this session to learn more about the global landscape of ESG and the organizations and resources you can use as you plan your own company’s programs today.