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Inspiring Stories that Explore New Perspectives
The following is an excerpt from Issue 32 of the Corporate Citizen.
“Success is not final, failure is not fatal: It is the courage to continue that counts.” – Winston Churchill
Welcome to the new, new world. As I write this message from my home office, the COVID-19 pandemic continues to create unprecedented disruption and change. Widespread physical distancing measures are affecting our social interactions and every sector of our economy.
For those working in corporate citizenship, this is not the first complex issue we have tackled on a global scale. However, the immediate threats to human life and our economy cannot be understated. Many companies have stepped forward in admirable ways to support their employees, customers, and communities. In the coming months and years, businesses will likely be expected to play a larger role to ensure a cohesive society and to protect our natural environment.
As we see the societal expectations of businesses intensify, the Boston College Center for Corporate Citizenship is here to help—we are dedicated to supporting you with the information you need. On our website and in your inbox, we are cataloguing more resources than ever to help you address the critical needs of your communities, remain agile through disruption, and plan for future success. We have compiled them all in one place on our new Resource(ful) page.
Our new issue of The Corporate Citizen features resilient companies that have adapted their corporate citizenship programs to address complex issues such as economic inequality, natural disasters, and COVID-19. As part of our ongoing effort to deliver conference content in a virtual format, we feature our conference convening sponsor, FedEx, in a story of how the company has supported employees, customers, and first responders from the beginning of the outbreak. I am inspired to see FedEx and hundreds of other companies step up during this crisis, using their core capabilities to provide in-kind product donations, robust remote working and paid leave policies, remote volunteering, employee relief funds, and other support structures.
I would be remiss if I did not acknowledge and thank our members, conference sponsors, affinity groups, and our excellent team for the exemplary way in which they have rolled with the punches, showed their support for the Center, and maintained their commitment to our mission. Thank you! We know that trying times lie ahead for all of us yet—but we look forward to supporting your important work every step of the way.
Related Content
Research on tactics, tools, and best practices for integrating environmental sustainability throughout your operations, from strategy development, to reporting, to event planning.
RESEARCH BRIEF - Company size influences the impact of stakeholder pressure in the development of corporate environmental strategies.
RESEARCH BRIEF - In advertisements for socially and environmentally conscious products, strategic messaging and presentation—such as message framing and the ad’s color—can enhance consumers’ intent to purchase.
RESEARCH BRIEF - Strategic alignment between a company’s core business and the type of corporate citizenship it engages in—community or environment—is more likely to benefit the financial bottom line, particularly during economic crises.
RESEARCH BRIEF - Firms that remove executive compensation at risk—such as equity-based incentives—are less likely to perform poorly on corporate citizenship. Firms that behave less responsibly also have a higher risk of stock price volatility.
RESEARCH BRIEF - Research suggests that private firms significantly reduce their number of negative environmental, social, or governance (ESG) incidents after signing onto the United Nations Global Compact (UNGC).
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