Employee engagement is an essential driver of both community involvement and business success. Companies increasingly view community initiatives as a strategic investment in recruitment and retention: When employees participate in volunteer or workplace giving programs, they not only give back to their community on the company’s behalf, but also are more likely to feel committed to their organization.

This is supported by data from the 2019 Community Involvement Study, in which the majority of companies report that community involvement initiatives contribute to business success by enhancing reputation and helping to recruit and retain employees. As a corporate citizenship professional, you need to determine how to strategically position community involvement initiatives to engage employees, from strategy and execution to tracking and measurement. Use this guide to get started on these fundamental questions:

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