This month’s Member Meetup highlighted how companies are supporting veterans and military families through a variety of impactful initiatives.
The virtuous cycle of community involvement and employee engagement
Employee engagement is an essential driver of both community involvement and business success. Companies increasingly view community initiatives as a strategic investment in recruitment and retention: When employees participate in volunteer or workplace giving programs, they not only give back to their community on the company’s behalf, but also are more likely to feel committed to their organization.
This is supported by data from the 2019 Community Involvement Study, in which the majority of companies report that community involvement initiatives contribute to business success by enhancing reputation and helping to recruit and retain employees. As a corporate citizenship professional, you need to determine how to strategically position community involvement initiatives to engage employees, from strategy and execution to tracking and measurement. Use this guide to get started on these fundamental questions:
To receive the findings from the Community Involvement Study delivered straight to your inbox, sign up to receive Center alerts.
Related Content
WEBINAR: In today's evolving landscape, organizations are adapting their DEI initiatives in response to changing organizational priorities, external events, or new data... Re-watch this BCCCC discussion with several member companies on how they are navigating these changes.
In this month’s Member Meetup, we explored how companies are effectively using internal communications to share their CSR initiatives across all levels of the organization, from upper management to retail employees and factory floor workers.
WEBINAR: Hear from leaders of corporate citizenship programs on how they define the factors causing food insecurity and the programs they have created to address food disparities.