Community Involvement Study
Conducted by the Boston College Center for Corporate Citizenship, this research project explores how companies are investing in corporate giving and employee volunteering and how these community involvement efforts connect to overall business success.
Key research findings reveal that community involvement contributes to key business goals including improved reputation and the attraction and retention of employees:
> Nearly 90 percent of the companies that measure the connection between volunteer participation and employee engagement found a positive correlation between participation and engagement scores.
> Companies are increasingly tying their community involvement efforts to their business strategy, and prioritizing social goals that are most relevant to their operating contexts.
SAMPLE FINDINGS FROM THIS REPORT:
INFOGRAPHIC: Community Involvement
Corporate investments in employee volunteering and corporate giving efforts—the major dimensions of community involvement—are yielding positive results for both companies and the communities they serve. Corporate citizenship professionals are maximizing these impacts with strategic programs that engage and recognize their employees.View Infographic