Research Briefs

Researchers examined the impact of different cause-related marketing ad messages on purchase intention and attitude toward a company. They found that the nature of support for a cause and its relationship to an outcome highlighted in a message can be significant factors.

A study of buyer-supplier relationships looked at looked at green supply chain management processes in both B2C and B2B markets. Researchers found green supply chain management offers advantages for B2B marketers and can thrive where there is top management support and trust in the supplier.

This study looks at how companies communicate about both economic and social interests in corporate social reports by using euphemisms that can overcome sometimes conflicting language and concerns.

This study suggests that to be effective, customization must be based on accurate identification of customer preferences.

Researchers surveyed young people to determine their expectations, attitudes and evaluations of CSR. They found that young consumers prefer communication that is personally relevant, factually based, and are more likely to believe communication claims.

Through an analysis of news reports, this study examined the role of the media in determining which negative corporate events reach a broader audience. Researchers found that media are more likely to report accidents at companies with a superior CSR record or at those with substantial past problems.

This study analyzed the benefits and risks associated with joining a cooperative for growers of coffee. It found that participation in such cooperatives can result in social impacts not anticipated by companies considering them as part of their supply chain.

In this study researchers examined the mediating role of intangibles in the relationship between corporate financial performance and corporate citizenship performance. They found that sound corporate citizenship practices tend to have a positive impact on an organization’s intangibles such as innovation, human resources, reputation and company culture, which in turn improves the organization’s financial performance.

This study investigates the impact of direct and supply chain greenhouse gas emissions on corporate financial performance. The findings suggest that the accounting-based view of financial performance can miss risk factors and that when long-term profitability is considered, environmental issues become important to financial performance.

Researchers examined the relationship between consumers’ perceived ethicality of a corporation and their trust, loyalty, and emotional response at the product level. They found a direct relationship between consumer perceptions of a corporate brand and the perception of the product brands under a corporate umbrella.

Researchers examined the effect of engagement on ESG practices on share price in publicly traded U.S. companies. They found successful ESG engagements consistently produce high returns on share price, and that even unsuccessful engagements have no negative impact on share price.

Researchers conducted surveys to define, develop, and validate a measure of champion behavior that identifies and quantifies what champions actually do to promote innovations successfully in organizations.