Skip to main content

Fundamentals of Employee Volunteer Programs

Community Involvement
Today’s employee corporate volunteer programs—whether they are traditional, skills-based, or pro bono—provide opportunities to develop leadership and other skills, network with other employees, and reinforce personal and company values. Does your corporate volunteering program maximize value on all three of these dimensions? This course will give you the tools to create or continuously improve volunteer programs that are highly recognizable, valued programs that help build better partnerships, deepen engagement among employees, and contribute to the company’s visibility and reputation.

In this course, you will learn how to:

  • Develop programs that deliver value to your employees, community, and business.
  • Make the most of your corporate citizenship budget dollars by leveraging volunteers and establishing ambassador networks.
  • Understand the factors motivating others to support and participate in your programs in greater numbers.
  • Design communications reinforcing reputation, employee retention, and other business relationship goals.
  • Set and achieve participation goals.
  • Measure progress and performance.

Look: There's More than One Way to Take This Course!

Enrollment Options | Where & When You Can Take This Course

Take This Course Online, Starting Today (Or Whenever You're Ready)


This course is available in a fully-online, self-paced format. You can complete it at your desk, according to your schedule. Continue reading below for course content details, then use this button to enroll.

Take This Course In person, At the Spring 2024 Summit

This course may be offered at the 2024 Spring Summit, taking place in San Diego, CA, at the Rancho Bernardo Inn. Read more about the in-person learning opportunity for this course (and others), by clicking below.

Request Help Deciding on the Format that's best for You

Options can be a wonderful thing... But sometimes you need more information to weigh them against one another. If you'd like to discuss how best to achieve your goals with this course and/or a CSR certification, please reach out.

Take This Course Online, On Demand

You can enroll in this self-paced, online course today Enroll Now

Course Content: Preview the Specific Units or Modules Included in This Course



Start and finish on your schedule: Courses take 15-17 hours, including video content and exercises.

Module 1: Introduction and Volunteering Overview

  • Outline an overview of what topics can be expected throughout the course
  • Introduces context and research relevant to volunteering
  • Activity: conduct an analysis of your company’s volunteering portfolio

Module 2: The Vision for Your Volunteer Program

  • Assess company performance and culture to devise a clear vision for a volunteer program
  • Activity: assess your company’s volunteer program(s) as they are today

Module 3: Strategy

  • Explore tools and models that will aid in the process of building a sound strategy for a volunteer program
  • Activity: case study and evaluate strategy

Module 4: Structure

  • Prepare the organization for the program by framing a structure that fits within the organization
  • Activity: discuss leadership and structure within the course

Module 5: People

  • Develop an understanding for individual motivations in order to optimize engagement with the volunteer program
  • Activity: design a program made to address roadblocks

Module 6: Rewards

  • Learn effective methods to leverage incentives to promote employee participation and engagement
  • Activity: design a program to provide benefits, share values, and motivate

Module 7: Processes and Systems

  • Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis to understand organizational competencies
  • Activity: SWOT analysis and a case study

Module 8: Evaluate Success

  • Methods for measuring and evaluating success of the volunteer program
  • Activity: view a video and capture shared metrics

Module 9: Communicate Success

  • Successfully communicate success to stakeholders to maintain interest and support of the volunteer program
  • Activity: create an understanding of effective communication

Module 10: Tying it all Together

  • Constructively scrutinize a case study to apply understanding of the STAR Model in the context of a volunteer program
  • Activity: build a STAR model for a case study

This course is recommended for:

Corporate citizenship professionals responsible for the design, development, and execution of employee volunteer programs as well as corporate citizenship professionals seeking to rejuvenate an existing employee volunteer program.

Suggested prior knowledge and skills:

Completion of the Center course Corporate Citizenship 101 or a broad knowledge of Corporate Citizenship.

Professional credentials earned:

5 certificate units toward a Certificate in Corporate Citizenship Practice. This an elective course for a Certificate in Corporate Citizenship Practice.



» Member: $2130.00

» Non-Member: $2900.00

Please note that course discounts may be available when you enroll in multiple courses at once, either idependently or as part of a Summit (in-person learning experience) registration. See the chart below. If you are considering take multiple courses, connect with our team to better understand your options.


Start the enrollment process here. ENROLL NOW