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The Corporation Redefined

We can add last week’s statement from Business Roundtable (BRT) to the growing list of sig...

During product recalls, corporate citizenship may protect shareholder value

RESEARCH BRIEF - In the case of a product recall, firm investments in corporate citizenshi...

Corporate citizenship is associated with lower cost of equity

RESEARCH BRIEF - Firms that engage in corporate citizenship activities are more likely to ...

Boycotting consumers hold companies responsible for negative events, not themselves

RESEARCH BRIEF - Consumers hold companies accountable negative events and disasters, inclu...

Deepen Employee Engagement with Corporate Citizenship

COURSE - In this course, learn how to engage employees in corporate citizenship to improve...

How does firm behavior affect financial performance? Depends on your competitive context

RESEARCH BRIEF - Corporate social responsibility is related to positive financial performa...

Deepen Employee Engagement with Corporate Citizenship | HYBRID COURSE

NOV 21, 2019 - HYBRID COURSE - ACCELERATED CERTIFICATE SUMMIT - This course is offered dur...

Product type and sequence matters in point of sale campaigns

RESEARCH BRIEF - In cause marketing and other corporate giving campaigns, consumers are mo...

Marketing strategy that includes multiple stakeholder interests leads to financial results

RESEARCH BRIEF - Across most firm types, a marketing approach that pursues a broader spect...

Cross-sector agreements regarding performance targets lead to improved environmental performance

RESEARCH BRIEF - The development of performance targets improves the environmental perform...

LGBTQ-supportive policies lead to improved firm performance

RESEARCH BRIEF - The implementation of LGBTQ-supportive policies is positively associated ...

Corporate social responsibility reduces the risks of high leverage

RESEARCH BRIEF - Investing in corporate citizenship may provide a risk management benefit ...