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Financial empowerment: A holistic approach

Umpqua Bank’s unique approach to financial inclusion combines philanthropic engagement, li...

Brands Stand Out with Social Impact

THE CORPORATE CITIZEN | SPRING 2020: Major League Baseball and Umpqua Bank demonstrate bes...

Cause marketing purchases linked to increased consumer indulgence

RESEARCH BRIEF - Consumers who make a cause marketing purchase are more likely to experien...

Earth-Saving Innovation

THE CORPORATE CITIZEN | WINTER 2020: Pitney Bowes and Baxter create environmentally friend...

The act of using an environmentally friendly product improves satisfaction with the product

RESEARCH BRIEF - Using an environmentally friendly product enhances a consumer’s enjoyment...

Product type and sequence matters in point of sale campaigns

RESEARCH BRIEF - In cause marketing and other corporate giving campaigns, consumers are mo...

Policies to increase work-life balance programs for employees can increase customer satisfaction

RESEARCH BRIEF - Work-life support practices (work schedule flexibility, remote work, depe...

Canada proposes warning labels on unhealthy foods

REGULATORY RADAR - The government of Canada has proposed amendments to the Food and Drug R...

Increase consumer engagement with cause marketing through discounts and donations

RESEARCH BRIEF - Companies should make sure to tailor their cause marketing campaigns to b...

Communicated corporate citizenship: The key to keeping customers

To retain customers, companies should invest in corporate citizenship programs and communi...

UPDATE: New York proposes cybersecurity regulations for financial institutions

New York State Department of Financial Services (DFS) published a revised cybersecurity re...

The right incentives for voluntary conservation programs can increase customer satisfaction

Service companies, such as hotels and restaurants, that want to get customers to help redu...