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In cause marketing campaigns, inherent customer generosity is a prerequisite to increasing purchase intent

RESEARCH BRIEF - The more generous a person considers themselves to be—i.e., the degree to...

Hometown heroes for food security

The Campbell Soup Foundation, the charitable arm of Campbell’s, has provided financial sup...

Improving health and wellness in diverse communities

Committed to economic inclusion, Tufts Health Plan has spent $80-plus million with busines...

Corporate processes for environmental management linked to improved disclosure

RESEARCH BRIEF - Firms that manage and track their environmental impact through BOTH inter...

Bold steps toward climate resiliency

TCFD-aligned reporting helped Verizon place its existing climate goals in a strategic cont...

For undervalued firms, releasing CSR news can lead to increased stock performance

RESEARCH BRIEF - Firms that are undervalued in the stock market tend to issue additional n...

TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES (TCFD): A Beginner’s Guide

TCFD aims not to create a new disclosure scheme, but to identify gaps in existing disclosu...

What makes the media more likely to cover unethical corporate behavior?

RESEARCH BRIEF - The media reports on corporate social irresponsibility events significant...

The virtuous cycle of board diversity and inclusive business practices

RESEARCH BRIEF - Increased board diversity leads to the adoption of management practices t...

A corporate effort to ensure all citizens have a voice this election

How ViacomCBS launched a mass voter registration, early voting, and get-out-the-vote campa...

How companies are getting out the vote

In this presidential election year, many companies with U.S. operations are encouraging ci...

Pick a side: When is it beneficial for brands to advocate with consumers for social issues?

RESEARCH BRIEF - Taking a corporate stance on a polarizing issue can be a differentiator f...