Perception of Corporate Responsibility Linked to Reputation

A ranking of the top 50 companies in the United States that the public distinguishes for corporate social responsibility. The ranking was created using data principally collected for Reputation Institute’s 2008 Global Pulse Study. In creating this first CSRI, the researchers used a subset of survey results that focused on more than 200 companies with a dominant presence in the United States and believed to have a reasonably high recognition factor with the general public. The data used focused on the public perception about a company’s corporate citizenship, governance and workplace practices.