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Stakeholder and Material Issues Management: Advanced Corporate Citizenship Strategy


Corporate citizenship professionals are on the front lines of company interactions with a wide array of stakeholders—community leaders, nonprofit partners, employees, the media, and more.  Stakeholders often have differing or even conflicting points of view. This course will provide tools to use in prioritizing stakeholder relationships, identifying material issues, and engaging stakeholders to collect valuable feedback that can help you to maximize business and social value. Prioritizing stakeholder relationships helps identify what issues are: A) most important, and B)—which your company is best positioned to address with its unique resources. This multi-phase process—known as a materiality assessment—helps you to focus on the areas of greatest significance to your company and society whether you are identifying the boundaries of your environmental, social, and governance (ESG) report, creating a corporate citizenship strategy, or evaluating a current program. A materiality matrix, the result of this process, provides a succinct and informative picture of how your company prioritizes ESG issues. 

Course Offerings



Member: 2130.00
Non-member: $2900.00

You can start this course TODAY.

Accelerated Certificate Summit: Fall 2020

Take this course as part of an accelerated program to earn your Certificate in Corporate Citizenship Practice, combining the best aspects of self-paced online courses, live learning, and networking opportunities.

Certificate in Corporate Citizenship Practice

This is an elective course to earn your Certificate in Corporate Citizenship Practice, which can help you develop in-depth knowledge, practical skills, and useful tools to implement innovative corporate citizenship programs.

Join us and learn: 

> How to assess and prioritize stakeholders by their levels of influence, urgency, and legitimacy.

> How to track issues and stakeholders as they evolve.

> Which tactics—such as monitoring, surveys, interviews, and focus groups—are appropriate for each stakeholder group.

> How to develop a materiality matrix for your industry sector and your company.

> How to apply the materiality assessment process to your company to identify corporate citizenship priorities.


This course is for: 

Corporate citizenship professionals developing or refreshing their company’s CSR strategy; corporate citizenship professionals developing a comprehensive stakeholder engagement strategy or plan for a GRI report; corporate citizenship professionals developing a community engagement strategy or plan for a new region; and other professionals engaging with external stakeholders in the design, development, and evaluation of programs. This course is appropriate also for professionals at any level seeking to better understand and apply the concept of materiality to the programs they manage.


Suggested prior knowledge and skills:

Possesses a familiarity with employer’s business strategy.


Professional credentials earned:

5 units will be applied to a Certificate in Corporate Citizenship Practice, and 1.7 Continuing Education Units (CEUs). This is an elective course for a Certificate in Corporate Citizenship Practice. 

Related Bootcamps

Need to master a new skill? Short on time and budget? Bootcamps are 2.5-hour power sessions that include personalized expert instruction and interaction with corporate citizenship peers in a virtual classroom environment. Just $400/members and $500/non-members, with early bird discounts available! 

Bootcamp | Corporate Citizenship and Change Management BOOTCAMP - Get your employees, senior leaders, and community partners on board. This session will guide participants through key change management processes, identifying the elements of a change management needed to generate sustained change and how to lead urgent and longer-term vision initiatives.

Bootcamp | Stakeholder Identification and Prioritization BOOTCAMP - Whose interests should be served through a corporate citizenship program? This session will explore stakeholder identification and prioritization, equipping participants with skills to properly identify and differentiate stakeholder groups, understand their needs, and prioritize responses relative to the larger company and context.

Bootcamp | How to Create a Materiality Matrix BOOTCAMP - Using a materiality matrix, companies are able to visualize the relationship between stakeholder concerns and those of the company, creating a clear roadmap for corporate action. In this session, participants will learn how to undertake an ESG materiality analysis, as well as develop a materiality matrix.

Bootcamp | International Action and Cooperation for Progress BOOTCAMP - In order to address complex global issues including climate change, human rights, and more, companies often turn to global frameworks and collaborations to accelerate progress. Join this session to learn more about the global landscape of ESG and the organizations and resources you can use as you plan your own company’s programs today.