New Balance | Building a Sustainable and Thriving Ecosystem with Your Local Community
In this general session video from the 2017 International Corporate Citizenship Conference, learn how New Balance is revolutionizing the role of business in the community—starting in Boston's Allston/Brighton neighborhood.
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RESEARCH BRIEF - Individuals show a strong preference to donate their time rather than money to charities, which provides support that giving time provides a greater ‘warm glow’ than giving money.
THE CORPORATE CITIZEN: Spring 2018 | Successful corporate citizenship is a long-term game, but sometimes maintaining focus and purpose in a dynamic climate poses challenges. Marlene Ibsen, chief executive officer and president of the Travelers Foundation and vice president of community relations for The Travelers Companies, Inc.—explores how companies can navigate strategic opportunities and challenges to advance corporate citizenship.
RESEARCH BRIEF - To increase donations to corporate giving campaigns, companies should integrate matching gifts programs and group competition. Individuals gave in greater amounts when matching gifts were offered, and gave even more when engaged in group competition.
2018 International Corporate Citizenship Conference | How companies have developed short and long-term strategies that prepare them to help communities in need.