Create Value with a Strong Brand and Reputation
- Fri Apr 14 04:00:00 UTC 2017
- News and Publications, Digital Knowledge Product
- Value of Corporate Citizenship
Related News & Publications:
WEBINAR: Re-watch this webinar for a look at BCCCC's updated longitudinal study, exploring how corporate citizenship efforts contribute to business objectives including attracting and retaining customers and the development of innovative new products.
RESEARCH BRIEF - This study observed market value of ~200 firms from 2002 to 2021. Researchers looked at the firms’ overall ESG scores and scores for each of ESG’s three pillars: environmental, social, and governance...
RESEARCH BRIEF - Can positive changes in a company's ESG characteristics serve as a useful indicator for predicting investment quality?
ISSUE BRIEF - Cause marketing campaigns raise proceeds for nonprofit causes, connect brands to nonprofit organizations, improve reputation—and when successful—drive sales. By understanding the relationship between such communications and corporate citizenship programs, CSR professionals can effectively generate both business and social value.