USAA: Aligning your corporate responsibility strategy with your purpose, brand, and values
The slides below were presented in the breakout session of the same name at the 2018 International Corporate Citizenship Conference in Los Angeles, CA.
Save the date for the 2019 Conference in Dallas on April 28-30. Learn more.
Corporate responsibility teams have a unique opportunity to define a compelling strategy to reinforce their company’s brand and values. During this session, you’ll learn how USAA, a leading financial services company based in San Antonio, transformed its corporate citizenship approach to reinforce the authenticity of its mission and make an impact on issues prioritized by the company and its key stakeholders. This conversation between two inspirational leaders will give attendees actionable tools to help them articulate their company’s philanthropic program with precision and positively impact our nation's military families.