BBVA Compass: Finding and promoting your brand's social purpose

The video below is a presentation from the 2018 International Corporate Citizenship Conference in Los Angeles, CA.

Save the date for the 2019 Conference in Dallas on April 28-30. Learn more.

A company can continually invest in corporate citizenship, but how does it find the right path, one that makes long-term sense for the business and has real, sustainable impact? The teams at BBVA Compass recently rewrote the bank's playbook on corporate responsibility and community investment, and now are sharing what they learned in this dynamic a case study to help CSR professionals align their strategies with their brand promises. With so many programs and projects to choose from to advance community investment, learn how BBVA Compass selected their strategies that maximize business value and minimize exposure to risk. Join Reymundo Ocañas, Executive Vice President for Corporate Responsibility & Reputation, as he and his team share the big wins that have propelled the brand forward and cemented the current direction of their work with clients, employees, and communities.