Our voting process has begun! You now have until February 14 to vote on your favorite 2020 International Corporate Citizenship Film Festival entry. We encourage folks to vote not only on their company’s video, but to also check out the work of all those companies that entered this year’s competition.

For communications professionals who help manage their company’s social media channels—or for anyone who regularly shares positive news via their own personal accounts—consider promoting Film Festival voting with the hashtag #BCConf20. Voting is a great opportunity to spread the word about the fantastic work that companies are undertaking through their corporate citizenship initiatives. Sharing such news brings all sorts of benefits:

Research says…

• Employees benefit: When employees are aware of their company’s corporate citizenship efforts, they experience higher levels of pride and engagement in the organization. Among non-managerial employees, this leads to higher retention.ⁱ
• Customers and potential customers benefit: When consumers are more informed about a company’s positive corporate citizenship behavior, they are more likely to be satisfied with the company, are more willing to recommend it, and are more willing to buy their products.ⁱⁱ
• Companies benefit: Employee perceptions of CSR have a major impact on organizational commitment at a level equivalent to job satisfaction. Firms can increase employee loyalty by communicating both externally and internally about CSR efforts, particularly community involvement efforts.ⁱⁱⁱ

Public voting is open from January 27 through February 14, 2020 to select the top three finalists from each size category (small, medium, and large company) as well as the Fan Favorite film. Once the voting period is concluded, the field will be narrowed down to nine finalists, three from each category. The nine finalists will then be reviewed by a panel of judges who will choose the 2020 winners.

Winners of the 2020 Film Festival will be announced at the 2020 International Corporate Citizenship Conference taking place on March 30 – April 1, 2020 in San Francisco. This year we are running a screening room where more than 600 conference attendees can watch all participating films* and clips from the nine finalists will be shown from the mainstage on March 30. Vote now to help determine our 2020 winners!

*A special thank you to all the companies that are participating this year:

• AAA Northern California, Nevada & Utah
• Adobe
• Advance Financial
• AIG
• Ally Financial
• Amica Insurance
• Aramark
• Atrium Health
• B. Braun Medical
• BBVA
• Bella Group
• Blue Cross and Blue Shield of Minnesota
• Bosch
• Brown-Forman Corporation
• CareFirst BlueCross BlueShield (CareFirst)
• Charles Schwab
• CopperPoint
• Dana-Farber Cancer Institute
• Desert Financial Credit Union
• DocuSign
• Electronic Arts
• ESPN
• Exelon Corporation
• EY (Ernst and Young)
• First Alert (Newell Brands)
• Flex
• GE Johnson
• Hogan Lovells
• Honeywell
• International Paper
• Jackson EMC
• JetBlue
• KPMG LLP
• Liberty Mutual Insurance
• Loomis, Sayles & Company
• MAPFRE Insurance
• MassMutual
• Mayo Clinic
• Morneau Shepell
• OhioHealth
• Paramount Pictures
• Planet Fitness
• POSCO
• Raytheon
• RBC
• Royal Neighbors of America
• Sunovion Pharmaceuticals Inc.
• TELUS Communications Inc.
• Thermo Fisher Scientific
• Toyota
• U.S. Bank
• UL
• Vitec Imaging Solutions
• Walt Disney Television
• Warner Bros. Entertainment Inc.
• Wells Fargo
• Western Digital
• Zebra Technologies

^{iNg, T.W.H, Yam, K.C, and Aguinis, H. (2018). Employee perceptions of corporate social responsibility: Effects on pride, embeddedness, and turnover. Personnel Psychology, 1-31.}  

^{iiPlank, A, Teichmann, K, (2018). A facts panel on corporate social and environmental behavior: Decreasing information asymmetries between producers and consumers through product labeling. Journal of Cleaner Production 177 (2018) 868-877.}

^{iiiBrammer, S., Millington, A., and Rayton, B. (2007). The contribution of corporate social responsibility to organizational commitment. The International Journal of Human Resource Management.}