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  3. Effective cause marketing requires understanding of socially conscious consumers

Effective cause marketing requires understanding of socially conscious consumers

  • Thu May 17 04:00:00 UTC 2012
  • News and Publications, Research Brief
  • Corporate Citizenship
Through an online survey of 28,000 people from 56 countries, researchers examined preferences of the socially conscious consumer. Study results reveal the importance of selecting the most effective communication channels and matching cause marketing efforts to the issues that appeal to socially conscious consumers.
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