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  3. Communicating CSR to consumers

Communicating CSR to consumers

  • Tue Sep 26 04:00:00 UTC 2017
  • News and Publications, Research Brief
  • Value of Corporate Citizenship
RESEARCH BRIEF - Consumers have more favorable perceptions of a company’s reputation when they know more about its corporate citizenship efforts, and prefer to receive corporate citizenship communications that are informative, transparent, relevant to their lives, and factual in tone.
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