General Motors CASE STUDY: Transformative Corporate Giving: How to Develop a Business Case for Social Change
Access presentation slides from this breakout session at the 2017 International Corporate Citizenship Conference.
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RESEARCH BRIEF - Consumers who learn about a brand’s environmental or social initiatives at point-of-sale are more likely to purchase its products. This effect is even more pronounced when the messaging focuses on responsible business practices and operations.
RESEARCH BRIEF - Multinational corporations with more independent directors on their boards are more likely to make environmental disclosures, but this relationship is impacted by the national cultural context.
RESEARCH BRIEF - Researchers found that corporate citizenship impacts financial performance positively only after a threshold amount of investment has been made.
RESEARCH BRIEF - CSR-based incentives for executives improve corporate citizenship performance for all companies. However, a firm whose governance emphasizes stakeholders over shareholders is more likely to benefit financially from such executive compensation structures.