Magazine Article Listing: Impact Measurement

Positive deviance approach to problems uncovers better than average answers.

The quest to create, measure and communicate business benefits of corporate citizenship.

How MasterCard focused its corporate citizenship strategy to make a bigger impact on one issue area.

Practice supports Ernst & Young LLP survey findings.

How two member companies are strategically leveraging data to drive their corporate citizenship initiatives and deliver business and social value.

Read how corporate citizenship programs not only advance communities and protect the environment, but deliver benefits to business as well.

Two companies illustrate how they are using measurement to identify areas of improvement and ensure future growth.

GOALS BEYOND "BETTER": As corporate citizenship professionals, when we're designing our vision for a more sustainable future—and developing the programs to achieve it—we need to move beyond "better," and really start to describe specific ESG goals that will deliver tangible, measurable progress toward that vision.

SCAN, ANALYZE, EXPERIMENT, EVOLVE: Hear from companies who have scanned their horizons, analyzed their circumstances, experimented with their programs, and evolved into corporate citizenship leaders.