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Magazine Article Listing: Corporate Citizenship

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Design changes, purpose remains

Target stays true to its legacy of values while shifting how it approaches execution of corporate citizenship programs.

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Keeping in step

Altria changes course on its corporate citizenship journey to meet growing public expectations of responsibility.

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Interconnected approaches spark innovative programs

Travelers team collaborates across functions to create opportunity for customers, the community, and the company.

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Corporate Citizenship Building Relationships With Customers

Companies connect with consumers while tackling issues they are uniquely able to address.

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The Corporate Citizen, Issue 10

This issue examines how companies are adapting their practice to the constantly changing landscape around them.

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Marketing: Finding the Responsible Balance That Sells

Responsible marketing strikes a balance between selling products and promoting their responsible use.

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Corporate Citizenship in a House of Brands

What's the best corporate strategy for companies with a diverse brand portfolio?

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Dell Sets Goals to Achieve a Legacy of Good

Dell's Legacy of Good Plan is bringing sustainability and business objectives together to benefit customers and create social and environmental good.

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Where Business and Social Innovation Meet

How three companies are leveraging business innovation to bring about social change.

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Investing in the Future

Two companies are bringing responsible investing to the masses.

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The Corporate Citizen, Issue 12

This issue explores the ways companies are creating vivid images of success, and then using data to meet and exceed audacious goals.

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Summer2015-Issue13

JetBlue Moves People

JetBlue achieves its mission to inspire humanity by listening carefully to its stakeholders and incorporating corporate citizenship into business strategy.

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