Skip to main content
  • Boston College
  • Carroll School of Management
  • Event Calendar
  • Boston College
  • Carroll School of Management
  • Event Calendar
  • Login Logout
BC CCC full title logo
BC CCC acronym logo
  • About
    • People
    • Contact Us
    • Our Approach
    • Privacy Policy
    • Website FAQ
  • Research & News
    • Resource Library
    • Topics
    • Magazine
    • Reports
    • Briefs
    • 21st Century Corporate Citizenship
  • Executive Education
    • Course Catalog
    • Event Calendar
    • Online Courses
    • Certificate Programs
    • The Summit: A Learning Experience to Kick-start Your CSR Certification
    • Companywide Workshops
    • Webinars & Virtual Events
    • Professional Credits
    • Frequently Asked Questions
  • Membership
    • Become a Member
    • Maximize Your Membership
    • CSR Job Listings
    • Renew Your Membership
    • Member List
    • Member Networks
    • Affinity Groups
    • Inquire About Membership
    • Knowledge Request
    • Frequently Asked Questions
    • Membership Checklist
  • Conference
    • 2022 Speakers
    • Who Should Attend?
    • The Innovation Awards
    • Agenda
    • Frequently Asked Questions
    • 2022 Sponsors
    • Breakout Sessions
    • General Sessions
  • Blog
Search this site Clear search field
  1. Home
  2. Magazines
  3. Brands Stand Out with Social Impact

Brands Stand Out with Social Impact

  • Apr 15, 2020
  • Magazine, Issue 32, News and Publications
  • Value of Corporate Citizenship
BrandsStandoutwithSocialImpact-1280x720

Consumers expect companies to operate responsibly with respect to their stakeholders. In fact, recent research suggests that communication of corporate citizenship is a key advantage in efforts to retain customers. To make the most of this competitive advantage, forward-thinking companies such as Major League Baseball and Umpqua Bank are creating social impact initiatives tailored to customer expectations to deepen brand loyalty. Read more in this article in the Spring 2020 issue of the Corporate Citizen. 

Read Magazine

Access research from our magazine, The Corporate Citizen. Read Magazine

Related News & Publications

adjust grantee oversight

Adjust grantee oversight to achieve intended outcomes

RESEARCH BRIEF - Researchers examined survey responses from 242 nonprofit organizations that received funding from foundations. They analyzed how non-monetary factors in the grantee-grantor relationship are linked to...

corporate giving trends 2022

Corporate Giving Trends: A #BCConf22 Session Highlight

WEBINAR: Re-watch this popular session from #BCConf22. CSR leaders discuss how their companies are working collaboratively with stakeholders to deliver holistic giving programs that are more equitable for all.

financial industry

Community Involvement 2021 Industry Presentation: Financials

healthcare industry

Community Involvement 2021 Industry Presentation: Healthcare

BC CCC logo Boston College Center for Corporate Citizenship
Carroll School of Management
140 Commonwealth Ave, Chestnut Hill, MA 02467 | 617.552.4545 | ccc.bc.edu
About / Research & News / Executive Education / Membership / Conference / Blog
Facebook page Twitter profile LinkedIn profile
Boston College

Copyright © 2022 Trustees of Boston College