REGULATORY RADAR - India’s Foreign Contribution (Regulation) Amendment Act 2020 (FCRA 2020) came into force on September 29, 2020; read updates on the changing terms.
Brands Stand Out with Social Impact
Consumers expect companies to operate responsibly with respect to their stakeholders. In fact, recent research suggests that communication of corporate citizenship is a key advantage in efforts to retain customers. To make the most of this competitive advantage, forward-thinking companies such as Major League Baseball and Umpqua Bank are creating social impact initiatives tailored to customer expectations to deepen brand loyalty. Read more in this article in the Spring 2020 issue of the Corporate Citizen.
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WEBINAR: Watch this pre-recorded webinar to hear BCCCC staff unpack 2021 findings on corporate community involvement, along with compelling examples from the UPS Foundation.
MAPPING OUR WAY FORWARD - We cannot plan for everything, but we can use current information to prepare for likely risks that may come our way.
RESEARCH BRIEF - When used in a cause marketing setting, price promotions, such as discounts and offers for more of the same product for free increase donations.