At the June 2022 Member Meetup, members discussed non-traditional community involvement partners--including business competitors. Speakers from TELUS and the Pitney Bowes Foundation offered examples of successful, collaborative programs.
Brands Stand Out with Social Impact
Consumers expect companies to operate responsibly with respect to their stakeholders. In fact, recent research suggests that communication of corporate citizenship is a key advantage in efforts to retain customers. To make the most of this competitive advantage, forward-thinking companies such as Major League Baseball and Umpqua Bank are creating social impact initiatives tailored to customer expectations to deepen brand loyalty. Read more in this article in the Spring 2020 issue of the Corporate Citizen.
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