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  3. The link between corporate citizenship and innovation

The link between corporate citizenship and innovation

  • Jun 8, 2022
  • Marketing, Issue 40
  • Corporate Community Involvement
InnovationAwards-1280x720-01
Effective corporate citizenship and innovation are inextricably linked. Firms with strong performance on environmental and social dimensions are more innovative, and that culture of innovation helps a company serve society and protect our planet in new exciting ways. This article features companies that embody this connection: Weil, Gotshal & Manges LLP, the sponsor of BCCCC’s first-ever Corporate Citizenship Innovation Awards, and the winners: Dow (Social-Impact Changemaker), DTE Energy (Transformative Partnership), FedEx (Eco-Innovator), and Popular (Innovation Amplifier).

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