RESEARCH BRIEF - When requesting donations for cause marketing campaigns, the tone of the ask can boost donor participation by up to 33 percent or more depending on the social cause and dollars donated by up to 25 percent.
The Corporate Citizen: Issue 28
Purpose and Progress
The power to effect change has become more distributed than ever before. In companies, corporate citizenship professionals are perfectly positioned to channel that power. Your role touches on so many others, both across the organization and within your surrounding communities. The power of your leadership lies in your ability to align and empower those stakeholders to achieve a better business and a better world.
This issue features:
- Adaptable Leadership
- Trends in Community Involvement
- From the Corner Office
- It's Great Being Good
- Redefining Employee Well-being
- Bridging the Skills Gap
Related News & Publications
2019 International Corporate Citizenship Conference | The discussion included a deep dive into the Center’s 2019 Community Involvement Study, a research report that has examined the field since 1995.
2019 International Corporate Citizenship Conference | This session illustrated how to convert agnostics and detractors into ambassadors.
2019 International Corporate Citizenship Conference | This session presented dynamic data-driven tools that are sharpening the return-on-investment.