RESEARCH BRIEF - When requesting donations for cause marketing campaigns, the tone of the ask can boost donor participation by up to 33 percent or more depending on the social cause and dollars donated by up to 25 percent.
21st Century Corporate Citizenship: An Excerpt
THE CORPORATE CITIZEN | Spring 2017: An exclusive excerpt from the comprehensive blueprint for corporate citizenship success, co-written by Dave Stangis and Katherine Valvoda Smith
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2019 International Corporate Citizenship Conference | The discussion included a deep dive into the Center’s 2019 Community Involvement Study, a research report that has examined the field since 1995.
2019 International Corporate Citizenship Conference | This session illustrated how to convert agnostics and detractors into ambassadors.
2019 International Corporate Citizenship Conference | This session presented dynamic data-driven tools that are sharpening the return-on-investment.