COURSE | Corporate Citizenship Communications

Take This Course at the 2024 Fall Summit, and Start Working Toward Your Certificate of Practice in Corporate Citizenship

Select this course (and any others you'd like to take) from the list of course options in the Summit registration form.

In a crowded communication landscape, how can you make sure your CSR messages cut through the clutter? Whether you are trying to increase program awareness among employees and potential volunteers, or developing an external campaign that calls customers or others to action, all corporate citizenship professionals need to craft persuasive, compelling messages. To that end, this course explores:

• How to align your company's CSR message to your company’s brand and marketing messages.
• How to customize communications to engage different audiences and still maintain a cohesive message.
• How to apply scientifically proven principles of psychology to improve the "stickiness" of your message, and to increase the likelihood that your audience will respond to your call to action.
• Tools to increase employee participation in corporate citizenship programs and measure engagement.

Please Note: Summit attendees will complete a portion of this course in a classroom setting. Additional independent coursework--either before or after the Summit--will be required, in order to fully complete all course modules and earn full credit toward a certificate.