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Advanced Corporate Citizenship Measurement | Charlotte, NC

Enroll by SEPT 14 and SAVE $250
Enroll by SEPT 28 and SAVE $200

NOV 14-15, 2018 - Corporate citizenship professionals are called upon to justify initiatives by measuring the return on corporate citizenship program investments. This course will review processes to measure the outcomes and impacts of corporate citizenship and move beyond that to explore methods to capture the value created for both the company and the community.

Join us and learn:

  • How to determine business and social outcomes and their respective impacts and performance indicators.
  • To set goals for impact and use the Logic Model to plan for the cost of those outcomes.
  • To establish expectations for partners on why, how, and what to measure.
  • To use the Logic Model to construct and achieve a “theory of change”.
  • How to calculate ROI and when to apply it to corporate citizenship projects.
  • To present and utilize assessment data for program improvement and decision-making


This course is for:

Corporate citizenship professionals seeking to improve their knowledge of and ability to measure and evaluate existing programs. Content will be taught at an intermediate level.


Suggested prior knowledge and skills:

Completion of a Center course including Measurement and Evaluation, Corporate Citizenship Strategy, or Corporate Citizenship Communications. Participants should be familiar with the Logic Model and theories of change.


Professional credentials earned:

4 certificate units toward a Certificate in Corporate Citizenship Practice and 1.2 Continuing Education Units (CEUs). This is an elective course for a Certificate in Corporate Citizenship Practice.

Courses Info:

  • Start

    Wed Nov 14 08:30:00 EST 2018
  • End

    Thu Nov 15 16:30:00 EST 2018
  • Hilton Charlotte Center City, 222 East Third Street, Charlotte, NC
  • $1710 Member
  • $2050 Nonmember
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