Author Chip Heath announced as closing speaker for the 2014 International Corporate Citizenship Conference

ChipHeathChip Heath, NY Times best-selling author and professor at the Graduate School of Business at Stanford University, will close out the 2014 conference. Heath is the co-author (along with his brother, Dan) of Made to Stick: Why Some Ideas Survive and Others Die, and Switch: How to Change Things When Change Is Hard.

Sponsored by Dell, Heath will offer insights from his 2013 best seller, Decisive: How to Make Better Decisions in Life and Work. In Decisive, the Heaths look at the psychology of decision making and making choices, and offer advice to help prevent overlooking opportunities to change our course when needed.

According to Chip and Dan Heath, research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. For example; we’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem; any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

During the closing presentation Heath will help us learn the answers to critical questions like: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?

The Center for Corporate Citizenship is thrilled to have Chip Heath presenting at the 2014 International Corporate Citizenship Conference, and looks forward to hearing new approaches and practical tools for making better choices. We all know that making the right decision at the right moment can be critical to a positive outcome, especially in corporate citizenship practice.

If you are interested in this subject and similar topics we invite you to learn more about how you can attend the 2014 International Corporate Citizenship Conference.