Member feedback is shaping Center services

As we leave 2009 in the rearview mirror with high hopes for the road ahead in 2010, I want to take a moment to share with you how feedback from members is helping us shape future programming and improve member services. Here are some highlights from the 2009 Member Survey and the ways we are responding:

You told us:

The main reason your companies are members of the Center is to stay up to date on new trends, issues and emerging areas in corporate citizenship.

We are responding by:

Continuing our commitment to deliver high quality, applicable research on corporate citizenship. In the last few months we released The State of Corporate Citizenship 2009: Weathering the Storm and the 2009 Community Involvement Index. This year we will be conducting research and reporting on the Profile of the Profession (salary data) and the Profile of the Practice (structures and systems key to corporate citizenship within companies). Our annual conference in April will bring you speakers and breakout sessions that are timely and relevant to your work. Our onclick="_gaq.push(['_link', 'http://bccorporatecitizenmembers.org/']); return false;">online member community
was launched this past fall and already has nearly 750 members discussing best practices and trends in corporate citizenship

You told us:

The corporate citizenship topics that you are most interested in are: measurement, the value proposition for corporate citizenship, and volunteerism.

We are responding by:

Producing research and educational initiatives in these topic areas.

Measurement – We have a research network working to develop a practical framework, guidelines and tools that will assist companies in measuring the business value of their community involvement initiatives. The framework will be ready later this year and will be integrated into our management development programs

Value proposition for corporate citizenship – Two 2009 research reports produced by the Center tackle this very topic: Building Reputation Here, There and Everywhere and How Virtue Creates Value for Business and Society. We are continuing to partner with the Reputation Institute to produce the annual CSR Index which focuses on the link between corporate citizenship and corporate reputation.

Volunteerism – In 2009 we published Mapping Success in Employee Volunteering, which included a benchmarking tool, the Drivers of Effectiveness of Employee Volunteering and Giving Programs and Fortune 500 Performance. We also developed a series of one-day workshops on volunteering, titled Moving Your Employee Volunteer Program from Good to Great.

You told us:

How challenging it is to keep abreast of Center events, new research, and current services.

We are responding by:

Creating a new resource for you – the Semester Snapshot. It provides members with a quick look at the research, events, management programs and networking opportunities being offered or launched each semester. In addition, each member company has a Center staff member dedicated to assist as needed. To find out who your center contact is send an email to ccc@bc.edu.

You told us:

Educational opportunities and networking are two important aspects of your membership but new models are needed as travel restrictions will be continuing in your companies into 2010.

We are responding by:

Increasing the number of webinars offered throughout the year. We have heard how these one-hour learning opportunities have been a highly valuable source of information for our members and we are committed to continually improving this service. We are currently piloting one-day workshops in cities throughout the United States. Based on the positive feedback we are receiving, we plan to continue these workshops throughout 2010. We have also started to travel more to bring our research to you. Recently we presented the findings from The State of Corporate Citizenship 2009 in Los Angeles, Minneapolis, Boston and Houston. Future events are planned for New York, Toronto and Atlanta. We are also exploring ways to reduce or eliminate travel for our certificate programs through condensed and online offerings.

Thanks again to all of you who participated in the member survey. As always we appreciate feedback and suggestions at any time. If you would like to comment further on our services or suggest ways we can improve, please send me an email at olphert@bc.edu.