Toolkit for a tough economy - New tool for members

Feb 23, 2009
Colleen Olphert

Over the past month, The Center has been reaching out to our members to better understand how the current economic crisis has been affecting leading corporate citizenship companies. Throughout this recent outreach, we've been hearing the same two comments over and over again:

"I'm being asked to do more with less."

"This time of crisis is a huge opportunity for corporate citizenship."

In response, we are creating a series of tools designed to help our members do more with less and utilize this time of uncertainty to elevate their company's citizenship initiatives. Condensed from our research, this "Toolkit for a Tough Economy" will provide easily digested information relevant to today's struggles. These tools are provided in both PowerPoint and Adobe PDF formats (presented with no more than 10 slides) so practitioners may view them in a meeting or share them with colleague.

Tool No.1, Why Corporate Citizenship is Essential to the Bottom Line, illustrates the importance of corporate citizenship in a down economy and provides insights from the trenches featuring two Center members, Hamlin Metzger from Best Buy and Fiona Jones of Petro Canada.

The toolkit is provided in both PowerPoint and Adobe PDF formats so you may view them in a meeting or share them with your colleagues.You can view the two versions by clicking on the following links. (All tools are available only to Center members; login is required to view them.)

Why Corporate Citizenship is Essential to the Bottom Line: PowerPoint or pdf

Keep a lookout for future tools focusing on other cutting-edge topics such as:

Reputation Builds Revenue
New Urgency for Internal Collaboration
Volunteerism on a Budget
Identifying New Markets with Corporate Citizenship
Communicating Corporate Citizenship
Philanthropy on a Budget
Preparing for New Regulations
Employee Engagement
Rethinking Partnerships
Urgency for Transparency

As always, we are committed to providing the best-quality member service and we believe these tools will help our members when they need it most.

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