Boston College’s history, character, people, and mission are portrayed through each story, webpage, and print piece about the University. Through engaging writing and compelling, consistent visuals, we express to others what BC stands for and influence how the world perceives us. In short, when you portray the BC brand, you act as a public representative of the University. All official media published for circulation on or off campus must be produced in accordance with the brand guidelines. 

Brand Guide

Download the comprehensive brand guide, covering use of the BC seal and wordmark, typography, colors, sub-brands, and more.

Editorial Style Guide

View guidance for grammar, usage, style, and nomenclature rules.

Colors

View the BC color palettes, including the main brand colors, secondary palette, and expanded palette options.

Documents & Files

Access wordmark and lockup files plus complete guides covering visual branding and editorial style.

FAQ

Get answers to the most common questions covering editorial and visual guidelines, project management, and other topics.

Web Style

Browse visual, editorial, and technical guidelines specific to BC's web presence on Adobe Experience Manager (AEM).

Order Printed Guides

Order a hard copy of the brand guide through Eagle Print. After logging in, select "Order Stationery," then "Ready to Order." The brand guide is listed under Featured Products.

Gasson Hall in the snow

Photography Database

The Office of University Communications public photo catalog is available to all of the BC community. The catalog consists of curated photos from the University photographers.

Visit photos.bc.edu