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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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ResearchBrief_1483653945_144

Emphasize career-development potential to engage younger employees in mentoring

RESEARCH BRIEF - Those looking to increase participation in mentoring opportunities should tailor their programs and messaging to their audiences: Younger mentors are often motivated more by career-related objectives—such as recognition, promotion, and monetary rewards.

ResearchBrief_1483653945_144

You CAN teach an old dog new tricks... if you use this proven approach.

RESEARCH BRIEF - Older professionals are more likely to be motivated by genuine interest—rather than career advancement—when deciding whether to participate in professional development opportunities. Those looking to engage older employees in professional development should stress what can be achieved with new skills—rather than how they would bolster a resume.

ResearchBrief_1483653945_144

Environmental investments—and communication about them—lead to improved financial performance

RESEARCH BRIEF - To maximize short- and long-term financial performance, companies investing in environmental initiatives should communicate their efforts with stakeholders more frequently.

ResearchBrief_1483653945_144

Firms are pulling back the lens to explore the whole picture

RESEARCH BRIEF - According to a retrospective review of a decade of data, companies have tended to focus corporate citizenship efforts on primary stakeholders such as their customers and employees. Recently, they have begun to broaden their focus to include other stakeholders—particularly the environment—as they maintain primary stakeholder engagement.

ResearchBrief_1483653945_144

Consistent commitment to causes increases consumer purchase intent

RESEARCH BRIEF - A company’s long-term commitment to corporate citizenship efforts improves customer purchase intentions and perceptions of social responsibility, especially when it remains consistent during difficult economic times

ResearchBrief_1483653945_144

Gender diverse boards lead to stronger corporate citizenship

RESEARCH BRIEF - Women’s presence on corporate boards is associated with enhanced community engagement, stronger governance, and more sustainable environmental practices—this is especially true of boards with three or more women.

ResearchBrief_1483653945_144

Invest in environmental management systems over time for the strongest results

RESEARCH BRIEF - Environmental management systems are effective in lowering a firm’s carbon emissions, and become more valuable the longer they are in place.

ResearchBrief_1483653945_144

Corporate citizenship keeps investors in the know about your company

RESEARCH BRIEF - Firms that engage in corporate citizenship also work actively to communicate transparently about operations, policies, and CSR commitments. The additional information available to outside investors, leads to more consistent forecasts and stronger liquidity.

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