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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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Personalize requests for charitable donations to maximize participation and donation amounts

RESEARCH BRIEF - Following natural disasters, people are most likely to respond to solicitations for charitable donations when the communication acknowledges their donation history and/or is issued by a local organization (or local chapter of a national organization).


Stakeholder pressure results in environmental improvements

RESEARCH BRIEF - Both internal and external stakeholder pressure prompts company leadership to make changes to environmentally sustainable practices. Internal stakeholders—such as employees—tend to expect their companies to integrate environmental practices into internal decision-making, while external stakeholders—such as communities and unions—look for transparent communication about environmental efforts.


Getting women on boards: The role of country-level factors

RESEARCH BRIEF - While women are underrepresented on corporate boards across the world, there are certain factors that increase gender board diversity. Factors such as civic entitlements, societal equity, and access to education and health care all increase board gender diversity.


Emotional messaging may lead to greater environmental action

RESEARCH BRIEF - Immediately after viewing emotionally affecting communications, individuals are more likely to engage in pro-environmental behaviors and donate to sustainability causes.


How CEO risk-taking affects CSR and financial performance

RESEARCH BRIEF - When CEO's indulge in higher levels of risk-taking behavior—such as exercising executive stock options—corporate citizenship performance suffers—which negatively impacts financial performance.


Corporate giving and employee commitment

RESEARCH BRIEF - Corporate giving efforts increase employee commitment and retention intentions. Firms that strategically select their partner organizations, and firms that provide opportunities for employees to interact with the beneficiaries of corporate giving, see the biggest uptick in their employees' attitudes.


Clear and comprehensive corporate citizenship reports signal strong corporate citizenship performance

RESEARCH BRIEF - Firms with stronger corporate citizenship performance produce longer and more readable sustainability reports.


Corporate citizenship communication and employee engagement

RESEARCH BRIEF - When employees perceive a company to have strong corporate citizenship performance, they have greater commitment and pride—and ultimately—stronger job performance.


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