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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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Consistent commitment to causes increases consumer purchase intent

RESEARCH BRIEF - A company’s long-term commitment to corporate citizenship efforts improves customer purchase intentions and perceptions of social responsibility, especially when it remains consistent during difficult economic times


Gender diverse boards lead to stronger corporate citizenship

RESEARCH BRIEF - Women’s presence on corporate boards is associated with enhanced community engagement, stronger governance, and more sustainable environmental practices—this is especially true of boards with three or more women.


Invest in environmental management systems over time for the strongest results

RESEARCH BRIEF - Environmental management systems are effective in lowering a firm’s carbon emissions, and become more valuable the longer they are in place.


Corporate citizenship keeps investors in the know about your company

RESEARCH BRIEF - Firms that engage in corporate citizenship also work actively to communicate transparently about operations, policies, and CSR commitments. The additional information available to outside investors, leads to more consistent forecasts and stronger liquidity.


Cross-border giving of corporate foundations

RESEARCH BRIEF - Trends reveal that corporate foundations are more likely to give to countries where they have employees, consumers, and/or suppliers. In regions with weak governance processes, corporate foundations are more likely to give through intermediaries to ensure proper stewardship of their gifts.


Strong corporate citizenship eliminates negative market effect of mandatory ESG disclosure

RESEARCH BRIEF - While the market initially reacts negatively to the announcement of mandated ESG reporting, firms that have strong ESG performance and disclosure are not only spared from the market reaction, they actually benefit.


Gender diversity on boards: Inclusion is key to maximize financial benefits of diversity to the firm

RESEARCH BRIEF - Gender diversity on boards can have a positive impact on financial performance, especially when women directors serve on major board committees, such as audit and compensation.


Communicate your company’s environmental commitments to increase consumer interest in environmentally friendly products

RESEARCH BRIEF - Customers are more likely to purchase an environmentally friendly product when the company promotes its own environmental commitment in its marketing messages.


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