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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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Hiring a Head of CSR? Women and experienced CSR professionals have a greater positive financial impact on performance

RESEARCH BRIEF - Researchers examined how CSR leadership appointments impact corporate financial performance—specifically return on assets (ROA), sales over total assets (SOA), and sales growth—and whether gender and/or CSR experience affects this relationship.


Retain employees by investing in internal CSR efforts

RESEARCH BRIEF - With the estimated costs of employee turnover estimated to be up to five times the annual salary of the employee, reducing turnover is a significant opportunity for many companies.


Large companies have a role to play in reducing income inequality

RESEARCH BRIEF - Established firms have the ability to affect the income inequality by offering their workforce more equal wage structures, and many are likely to do so in part to avoid employee backlash resulting from wage comparison. As employees tend to compare themselves to others in their organization, particularly those who have similar roles, on such issues as pay; perceived inequality can have negative consequences for an organization, similar to those of disengaged workers.


Gender diversity benchmarking may limit company success

RESEARCH BRIEF - Researchers sought to determine if companies are more likely to increase their gender diversity when they are subject to greater scrutiny—and whether those efforts met or exceeded the efforts of their peers.


How CSR messages on social media drive consumer decision-making

RESEARCH BRIEF - Companies, especially those who sell potentially controversial products, benefit from having a strong social media following and engaged followers. When a company has more followers and more positive comments on a corporate citizenship campaign, consumers perceive their message to be more legitimate and are more likely to buy their products.


Chief diversity officers: What makes a company more likely to have one?

RESEARCH BRIEF - Companies are more likely to adopt a chief diversity officer (CDO) position if they have long-term oriented leadership, competitors with a CDO, are focused on innovation, and/or have a diverse employee base.


Want to increase employee volunteerism? Communicate both professional and societal benefits

RESEARCH BRIEF - Employees are driven to participate in employee volunteer activities both for professional advancement/career advancement opportunities and for altruistic reasons. While those with previous volunteer experience are most motivated by societal benefits, those who value career advancement are more willing to accept circumstances such as temporary pay cuts.


HR expertise at the board level leads to a more diverse and inclusive culture

RESEARCH BRIEF - Firms are more diverse and inclusive when they are led by board members that have experience managing human resources activities.


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