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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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For successful stakeholder engagement, respond to feedback

RESEARCH BRIEF - Organizations requesting stakeholder feedback must be prepared to be responsive to the input received. When the opportunity to provide feedback is met with responsiveness, stakeholders are more likely to comply with rules and regulations related to issues on which feedback was sought.


Work-life programs increase leadership aspirations for both women and men

RESEARCH BRIEF - Firms working to increase women in leadership should ensure they’re offering a number of work-life programs. Women and men are more likely to aspire to leadership positions when their companies offer these initiatives.


Strong corporate citizenship limits lawsuits

RESEARCH BRIEF - Firms that invest in corporate citizenship effectively build a buffer that protects them from becoming targets of litigation.


Media recognition of corporate citizenship increases firm value

RESEARCH BRIEF - Publicized corporate citizenship activities are associated positively with shareholder value and improved future operating performance. The effect is strongest when news coverage focuses on community, diversity, and employee relations-focused corporate citizenship activities, which are likely to generate tangible benefits for firms’ stakeholders.


Increase consumer engagement with cause marketing through discounts and donations

RESEARCH BRIEF - Companies should make sure to tailor their cause marketing campaigns to balance discount and donation levels to maximize participation and reach campaign goals.


LGBT-supportive corporate policies enhance firm performance

RESEARCH BRIEF - Overall, human resource policies that support LGBT employees result in higher firm value, productivity, and profitability. Such diversity & inclusion policies can especially increase firm value and profitability in companies that require highly skilled R&D employees, as well as increase productivity in companies operating within states that lack antidiscrimination laws.


Gender diverse leadership and CSR performance

RESEARCH BRIEF - Gender diversity on a company’s leadership team is associated with a range of positive firm outcomes, including enhanced diversity, corporate governance, product development, and community performance.


Citizenship activity and meeting performance objectives

RESEARCH BRIEF - Evidence in this research points out the critical role corporate citizenship activity plays in financial performance when cash is tight, and that good governance results in higher firm corporate citizenship ratings.


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