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Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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Tailor your corporate citizenship messaging to the values of your audience for the best results

RESEARCH BRIEF - Consumers are more likely to support companies that communicate corporate citizenship in a manner that aligns with their cultures’ value systems.


Tie quantitative corporate citizenship targets to executive compensation to improve performance

RESEARCH BRIEF - Those companies that set corporate citizenship targets in executive compensation should evaluate and, if necessary, revise said targets to ensure that they are measurable, as only the use of quantitative corporate citizenship targets in executive compensation leads to stronger corporate citizenship performance.


Want to retain your diverse workforce? Focus on pay equity and invest in inclusion

RESEARCH BRIEF - Professionals of color are much more likely to leave their employer if they believe they are being paid unfairly or working in a poor diversity climate.


Time or money? When giving to charities, individuals prefer to donate their time

RESEARCH BRIEF - Individuals show a strong preference to donate their time rather than money to charities, which provides support that giving time provides a greater ‘warm glow’ than giving money.


Lower greenhouse gas emissions lead to stronger financial performance

RESEARCH BRIEF - An investment in environmental sustainability leads to a better bottom line. Lower greenhouse gas (GHG) emissions and greater environmental disclosure results in stronger financial performance, as measured by Tobin’s Q.


Increase employee giving through matching gifts and competition

RESEARCH BRIEF - To increase donations to corporate giving campaigns, companies should integrate matching gifts programs and group competition. Individuals gave in greater amounts when matching gifts were offered, and gave even more when engaged in group competition.


Promoting your purpose: How CSR awareness encourages employee engagement

RESEARCH BRIEF - Employees who recognize how their company adds value for customers and communities to improve the lives of others are more likely to be influenced positively by their companies’ corporate citizenship efforts. Those working to communicate corporate citizenship internally should ensure that language provides context for how every role in the company advances its foundational purpose.


Following financial misconduct, nonprofit board service can help improve corporate reputation

RESEARCH BRIEF - Following financial misconduct, executives are likely to forge new ties with foundation boards, which results in more positive media attention.


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