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Business Benefits

Business Benefits of Corporate CitizenshipWhat is the relationship between corporate social responsibility and financial performance? Is there proof that investing in corporate citizenship is good for the company? How can the value of CSR be measured? Look here for information on the financial and reputation benefits of corporate citizenship. 

State of Corporate Citzenship 2014

The State of Corporate Citizenship 2014 research report reveals how executives view corporate citizenship and their firms' performance in the environmental, social and governance dimensions of business - and how corporate citizenship efforts contribute to business objectives such as increasing market share and improving financial performance.


Does it pay to be good? It doesn't hurt and just might help
This meta-analysis of more than 200 studies looked at the link between corporate social performance and corporate social performance. Researchers found a link between positive corporate social performance and small but positive financial performance effects. It also found no evidence that corporate social performance diminishes financial performance. 

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Webinar: The ROI of CSR
What does your community involvement program do for the company exactly? Many companies struggle with how to quantify the value they are getting from their community involvement initiatives, in particular, the value brought to the business. Can you determine if the company is getting a return on investment (ROI) in these programs and explain what it is? Research indicates your community involvement program likely has a positive ROI already. You've done the hard part: creating a high-impact program. Now it's time to demonstrate its business impact. This webinar will take you through the steps for determining the ROI of your community involvement program. It is geared toward individuals who manage cause marketing, employee volunteering, partnerships and other community involvement programs, and who want to determine the business value of these programs.This webinar is for members only; you must be logged in as a member to view it.

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Webinar: New UnitedHealth Group study makes a strong connection between volunteering and health
This webinar will focus on UnitedHealth Group’s 2013 Health and Volunteering Study. The findings document that volunteers feel physically, mentally, and emotionally better than non-volunteers. Additionally, employers benefit from volunteering, both from the standpoint of having healthier employees as well as the fact that employees who volunteer bring more refined job skills to the workplace. In this one hour webinar learn about the survey, its findings and its application to your volunteer program.This webinar is for members only; you must be logged in as a member to view it.

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Positive stakeholder relationships build trust and business value
Katherine Smith discusses recent research findings involving stakeholder engagement and positive employee relationships, as the most important of the stakeholders.

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Allstate paper reduction strategy impacts the bottom line and builds internal partnerships
Allstate Insurance Co. created a plan to reduce its environmental footprint, and in the process hoped to increase operational efficiency and cut down on cost. They took particular interest in extending their sustainability efforts to the employee level, making efforts to reduce paper usage throughout the company.

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Corporate Citizenship Facts & Figures: Business Case
Facts and figures about the business case for corporate citizenship.This document is for members only; you must be logged in as a member to view it.

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