Philanthropy for B2B companies: A practical communication guide
- Mar 5, 2014 12:00 PM ET
We’ve all heard it before: “Corporate responsibility is not as important in B2B companies!” “B2B companies don’t have to talk about their corporate citizenship”, or even, “we can’t build our brand reputation with CSR like a B2C company can.”
We know that business to business companies do face unique challenges in communicating their corporate citizenship efforts. It is particularly challenging to focus communication on what your clients and main constituents most want to know. Unlike your B2C counterparts, your clients all have their own clients and corporate citizenship priorities to honor. So how can B2B companies strike the balance between the interesting story and the story their clients want to hear? Is anyone even listening?
Join us on March 5 to hear from two companies whose B2B identity and CSR activities work together successfully.
Tori Kaplan, Assistant Vice President, Corporate Social Responsibility, CSX Corporation
As the AVP of CSR, Tori's goals are to further the company’s long-term commitment to corporate responsibility and citizenship across a number of key initiatives, including health and wellness, community outreach and collaborative sustainability and customer engagement efforts. Tori is engaged in all three of the important functions that shape the overarching CSR strategy at CSX: corporate citizenship, community outreach, and engagement of the more than 30,000 employees across the network.
Brandy Wilson, Global Sustainability Program Manager, CH2M Hill
In her current role, Brandy is responsible for helping the firm and clients to improve sustainability performance. She also manages the complex production of CH2M HILL’s Sustainability Report, which won two communications awards. She also provides sustainability framework consulting and environmental communication services for clients and publishes sustainability articles on behalf of the firm.
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