Facing finite resources: a collective impact model
- Jun 5, 2013 12:00 PM ET
Finite resources of time, support, and resources can leave citizenship and sustainability departments searching for solutions. How can we do more with less? Can we afford to strive for the impacts we want? What are the priorities?
For more than two decades, Christy Oliver Reeves has been a passionate advocate for philanthropy and community betterment. And that passion has burned ever brighter over the past six years, while serving in her dual role as both the Director of Community Relations at Blue Cross and Blue Shield Louisiana and as the Executive Director of the Blue Cross and Blue Shield of Louisiana Foundation, the company’s charitable subsidiary.
Since helming the company’s community outreach programs, Reeves has increased company assets from $1 million to $40 million and grown charitable investments from the $10,000 range to $1 million. Further, she’s received critical praise for re-defining her company’s role and reputation in the state. the Director of Community Relations at Blue Cross and Blue Shield Louisiana and as the Executive Director of the Blue Cross and Blue Shield of Louisiana Foundation, the company’s charitable subsidiary.
Reeves leads the Foundation’s strategic grant-making and its two signature programs, the Angel Award, recognizing those who positively impact the lives of children, and Smart Bodies, a nutrition education program targeting an estimated 50,000 children throughout the state.
Using her visionary approach toward impact investing and by mobilizing local resources, Reeves spearheaded the Foundation’s Challenge for a Healthier Louisiana. This almost $30 million project takes a multi-pronged approach toward tackling childhood obesity, nutrition education, healthy food access and neighborhood fitness in Louisiana.
Reeves has embraced a true “more than philanthropy” approach, implementing a combination of financial support, community engagement and critical efficacy analysis of on-going programs, with the ultimate goal of helping make the world around her a happier, healthier place.
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