The Citizenship Journey
- Jan 9, 2013 12:00 PM ET
Implementing and practicing CSR is a journey, and each stage brings challenges and requires many decisions and careful planning. No matter where you are in your journey, lessons learned by our company representatives can help you continue to move forward!
1. How to start: If you are trying to get a program or department off the ground, you face a unique set of challenges. Hear how this company is tackling those challenges, and be assured, you are not alone!
Joining us to describe their first steps in developing a portfolio of corporate citizenship activities is Lisa Burch from the North Shore Long Island Jewish Health System. Lisa Burch, MPH, is the first Director of Sustainability and Social Responsibility (SSR) for the North Shore-LIJ Health System, the nation's third-largest, non-profit, secular healthcare system. Lisa is responsible for weaving sustainability and social responsibility into the fabric of the health system. She is connecting the many NS-LIJ business units through the creation of a SSR council and dedicated SSR workgroups. Additionally the office has established system-wide goals and processes to monitor ongoing progress. Lisa earned her MPH from Hunter College and in 2011 received a certificate in Corporate Citizenship Management from the Boston College Center for Corporate Citizenship at the Carroll School of Management. Lisa has over 25 years of experience working in the non-profit sector; the last eight with North Shore-LIJ.
2. Becoming adept: Although they've been around for a few years, Time Warner is still facing some challenges. We will hear from Katherine McQuaid on how this member company is meeting the unique challenges facing a growing CSR program.
Katie is the Executive Director of Corporate Responsibility, Time Warner Inc. In this role, Katie leads enterprise-wide corporate social responsibility (CSR) initiatives, which include the company’s environmental stewardship, employee engagement, community investment and ethical sourcing activities. She is also responsible for the creation and publication of Time Warner’s corporate social responsibility reports and communication with socially responsible investors and other CSR stakeholders.
3. How to integrate: As time goes on, CSR departments have to continually find ways to keep interest and impacts up, and may even begin to integrate their efforts into a larger corporate strategy. Hear how this member company has taken their citizenship to a high level and face the challenges to keep it there.
Tim Mohin is the Director of Corporate Responsibility at Advanced Micro Devices. As a current member of the Center's Executive Forum, author, and leader of AMD's successful engagement strategy, Tim is recognized as a thought leader in the field. His program at AMD is a mature 17 years old, and his book on the subject called Changing Business from the Inside Out: A Treehugger’s Guide to Working in Corporations has received high praise. Prior to AMD, Tim led Apple’s supplier responsibility program, led the environmental program at Intel and worked in the Senate and the EPA.
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